How can enterprises enhance their brand value through domain names?

Domain name is an important search credential for corporate websites. A good, simple and easy-to-remember domain name can make customers remember this domain name, so that customers will often visit the website in the future, thereby bringing more customers and traffic to the corporate website. Since the domain name is so important to the company, what is the relationship between the domain name and your corporate brand, marketing and customer acquisition?

From the perspective of brand image building, the website domain name needs to start from the brand itself, abandon SEO thinking, and limit its brand name and selection to a specific industry or be bound. The simplest example is "Baidu", but from these two words we can't see that it is a search engine, and almost everyone knows Baidu search, which is the brand effect. Its domain name is also the most familiar Chinese pinyin for our Chinese people. There is no translation into English or anything like that. This is very in line with the unique characteristics of domestic branding.

We must know that when a brand is determined, the domain name should have been determined, and the brand domain name should not be mixed with industry keywords, or it is the most ideal state to have no connection with industry products, etc., which can be called a real brand domain name. Let's look at these big companies on the Internet. In fact, their domain names are actually brand names. They do not include industries or products. Users can also clearly distinguish and recognize them. This is the brand.

Although it is basically impossible to directly use double-spelling domain names now, it is a pity that it is not a full-spelling domain name, but a rather strange domain name structure. I feel helpless but I am basically used to it. If I have a chance in the future or wait until I have money, I will buy the domain name back! So it really takes some effort to choose a domain name. It is best not to make it messy, otherwise it will be difficult to form a brand and it will be very detrimental to long-term development and branding.

For individuals, it seems that there is nothing, just like some blogs use it directly with the name, but for enterprises, especially now in the Internet age, it cannot be ignored. Although the mobile Internet has blurred the dissemination of the real domain name, the domain name as the logo of the corporate brand on the Internet is absolutely impossible to be casual or ignored.

You may have encountered this situation. A perfect corporate brand name emerged in your mind, but this domain name has been used by others. What would you do in this situation? You might compromise and choose to give up the domain name and choose some domain name that is not as marketable and has a weaker brand effect. You should know that if you encounter this situation, your business will lag behind others at the beginning.

On the other hand, owning a domain name is not only an extension of your corporate brand image, but also a domain name that you are sure will give you an advantage over your peers. With many new domain name suffixes appearing, companies can choose the domain name that best suits them.