The correct way to "pick up bargains" for expired domain names and start your treasure hunt

If you want to "find treasure" among many expired domain names, investors need a pair of sharp eyes, so that you can find treasures from a pile of domain names that are thought to be garbage. In fact, everyone may have their own set of methods in this regard. Recently, a blogger named Keith deBoer on the foreign dngeek.com website published an article, which mentioned some methods he summarized for evaluating, screening and obtaining high-quality expired domain names.

According to data previously released by VeriSign, the total number of registered top-level domain names (TLDs) in the world as of the fourth quarter of 2018 was approximately 348.7 million. Faced with such a large number of domain names, a large number of domain names in the world expire and are deleted or released in advance every day due to various reasons, but as long as you master the skills, it is not impossible to "pick up leaks" from expired domain names!

If you want to "find treasure" among many expired domain names, investors need a pair of sharp eyes, so that you can find treasures from a pile of domain names that are thought to be garbage. In fact, everyone may have their own set of methods in this regard. Recently, a blogger named Keith deBoer published an article on the foreign website dngeek.com, which mentioned some methods he summarized for evaluating, screening and obtaining high-quality expired domain names.

First of all, if you want to find opportunities from expired domain names, you must be selective. Therefore, you can use the screening tools provided by some domain name registrars, or you can use other software to select. The following is a first-person perspective of blogger Keith deBoer's specific steps:

Character length: Short-character domain names have more market value than long-character domain names. I prefer to consider domain names with 10 characters or less.

Say it out loud and say it proudly: A domain name that is easy to spell, read and write must have advantages in memory and input, so you must ensure that this domain name is relatively easy to spell, read and write.

Valuation: You can use some specific valuation tools to value the screened expired domain names.

Try searching for domain names: Learn about expired domain names online, such as whether a website has been built, whether it has been owned by a company, whether it is related to a company name, product, or trademark, and whether the domain name represents an industry term in a specific field, etc.

Domain name age and history: Pay attention to the domain name history, such as registration time, number of times it has been deleted due to expiration, location it pointed to before expiration, etc.

Grab brand data packets: I searched for brand name data related to more than 50,000 domain names to see if the pronunciation and words contained in the expired domain name I am considering can be found in this data packet.

Personal database comparison: Check the database I personally built, which contains more than 3,000 domain names that have been traded in the domain name market, and compare the screened expired domain names with the information in the database to find out if there is a relevant connection.

Try various styles: When considering domain name keywords that I am not familiar with, search the Internet to see how many startups are using this keyword or which industry is related to this keyword.

Related transaction data: On many domain name trading websites, you can check the transaction prices of domain names related to the expired domain name keywords you are considering, and use them as reference data.

Last but not least!

Ultimately, whether this domain name is a brand domain name is determined by subjective intention. The author Keith deBoer believes that the success of a domain name investor depends largely on his (her) personal judgment, intuition and intuitive reaction, and when screening which expired domain names have investment value, the investor's decision-making ability is a synergy generated by experience accumulation.

But in the end, buying a domain name with poor liquidity and about to expire is a very "speculative" investment behavior. Even if you buy the right one, it is not easy for you to successfully sell the domain name, because a domain name has only a 2% probability of finding a suitable buyer before it expires again.