What is a domain name? What is the use of domain names on the Internet?
domain.world
A domain name (also called a domain in English) is actually a string of unique characters on an Internet computer, and is used as a location identifier when transmitting data.
What is a domain name? What is a domain name used for on the Internet? We often hear the word domain name in programming and networking, and most people associate it with a website address. So what is a domain name and what role does it play in the Internet field?
A domain name (also called a domain in English) is actually a string of unique characters on an Internet computer, and is used as a location identifier when transmitting data.
Although an IP address can uniquely mark a computer on the network, an IP address is a long string of numbers, which is not intuitive and very inconvenient for users to remember. Therefore, people invented another set of character-based address schemes, namely the so-called domain name address. IP addresses and domain names correspond one to one. The information of this domain name address is stored in a host called a domain name server (DNS). Users only need to understand the easy-to-remember domain name address, and the corresponding conversion work is left to the domain name server. A domain name server is a server that provides conversion services between IP addresses and domain names.
Domain name network structure: host name, organization name, network name, top-level domain name. This is a hierarchical management model. Domain names expressed in words are easier to remember than IP addresses expressed in numbers. Networks at all levels that join the Internet name the computers in their own networks according to the naming rules of the domain name server, and are responsible for completing the conversion of domain names to IP addresses during communication. The Defense Data Network Communications Center (DINNIO) belonging to the U.S. Department of Defense is responsible for the registration and management of the Internet's top-level domain names, and it is also responsible for the allocation of IP addresses. Domain names are composed of two basic types: domains named after the nature of the organization and domains named after the country and region code. Common domains named after the nature of the organization generally consist of three characters.
Domain names are separated by the English symbol ".", and the top-level domain name is fixed, such as .com/.cn/.net, etc. When purchasing a domain name, select the top-level domain name you want, and then enter the second-level domain name you want to register from the left side of the top-level domain name to form a complete domain name.
A domain name is equivalent to an identifier, that is, a person's name. If a person does not have a name, it is very difficult for others to remember him. Names appear in this way, and domain names are similarly the name of a website. Space is a person's body.
A domain name is a string of domain names composed of letters set by oneself and suffixes such as: .com .cn .cnt .gov, etc. Generally, domain names such as com cn are used, which are more authoritative and convincing, while gov is a government website, which is not available for ordinary enterprises.
The standards for a good domain name generally have the following principles.
1. Pronounceable domain name prefix
Pronounceable means that the entire domain name can be read normally. I think this is the most important point. Many customers want to choose a shorter domain name when choosing a domain name to facilitate everyone's memory, but short and readable domain names are definitely not available for registration now. So some customers choose a company abbreviation of about 5 letters as a second choice. Generally, it can be registered, but the editor thinks that such a domain name is the most undesirable. For example, our company is called Nanjing Diandiantong Network Technology Co., Ltd. According to the past, many traditional corporate customers or not so professional Internet companies would recommend customers to use the abbreviation of the company name. Taking our company name as an example, the domain name may be njddt.com. In many cases, such a domain name is only It is difficult for strangers to understand what it means. Moreover, we are doing independent station foreign trade promotion, which needs to be remembered by foreigners. Our current company domain name is keywordsad.com, which means keyword advertising. Although there are more letters, it is easier for everyone to remember!
In independent station promotion, we recommend that customers choose the keywords of the core products produced by their company to choose domain names, but often the domain names of direct product core keywords have been registered a long time ago, but we can imagine around this core product keyword, such as core product keyword + China +, + best +, + good +, + supplier +, + factory +, + manufacturer +, etc.
Of course, the domain name can also be selected to be consistent with the company name, and all the information is consistent with the company name, which can also deepen customers' memory of the company and facilitate the use of company brand in the future.
2. Top-level domain name suffix
The domain name first has the suffix .com, which is the most common and well-known top-level domain name suffix. Many times, even if you have a good domain name prefix, there will be mistakes due to the suffix. I had such an experience when I was doing domestic promotion. Internet people may know that the previous domain name of 360 search was 360.cn. When I was still a rookie at that time, I would default the suffix of many domain names to .com. 360.com is owned by Vodafone. 360 has negotiated for many years and tried to repurchase the domain name but has not been able to do so. Until February 4, 2015, Qihoo 360 bought the international top-level domain name 360.com from Vodafone for US$17 million (RMB 106 million), setting a global domain name transaction record. You can imagine how important a good domain name is to a company.
When we recommend our customers to choose a domain name suffix, the first choice is definitely .com, followed by .org and .net.
3. Try to avoid numbers and hyphens
Many people in China also choose domain names with numbers, such as 360.com, 360.cn, and hao123.com mentioned earlier. We have also encountered customers asking us to register xxx88.com, xxxx888.com, etc.
Domestic people like to use digital domain names, mainly because some numbers have special meanings, such as 163, which was the dial-up phone number in the past. Domestic digital domain names can be successful because we read numbers clearly and have no concept of reading letters. We read hao123.com as "hao123.com", and we read baidu.com as "baidu.com". No one will make a mistake after hearing it.
If hao123.com is the domain name of a foreign trade company, it will be more troublesome to communicate when customers ask what your website is.
“Do you have a website?”
“Yes, our website is H-A-O-One...”
The customer wrote HAO and suddenly looked confused: “One? Which one?”
The hyphen (-) is the only symbol in the domain name. We often see it, such as made-in-china.com. Many people forget to enter the hyphen and end up with madeinchina.com. If you can avoid it, it is best to avoid it.
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.