What should you pay attention to when buying a domain name? A guide to avoiding pitfalls when buying your favorite domain name

Startup companies in the initial stage, because they don't know much about the domain name market and don't understand some "rules", will inevitably encounter various pitfalls when buying domain names. So what should you pay attention to when buying domain names? How to avoid pitfalls when buying a desired domain name? Let's analyze what pitfalls you will encounter when buying domain names and how to avoid them.

What pitfalls will companies encounter when buying domain names?

1. Buying "black domain names"

What are "black domain names"? They are domain names of unknown origin. Most of these black domain names are obtained through illegal channels. After purchasing these domain names, there will be joint disputes, resulting in "loss of both wealth and reputation" in domain name investment. How to deal with this situation? It's very simple. Just query through the official website WHOIS. There are professional queries for domain names. As long as you enter the corresponding domain name, you can find the registration information.

2. Raise the price

There is no unified standard for domain name prices, and they usually fluctuate because there are many factors that affect domain name prices, such as: market industry development, number of domain name transactions, who the domain name holder is, the meaning of the domain name, the registration time of the domain name, the financing situation of the terminal corresponding to the domain name, etc. Here we mainly talk about the problem of raising the price, which means that the domain name seller raises the price in the negotiation with the corresponding terminal.

For example, we have encountered a similar example here:

Buyer: Mr. Zhang Seller: Mr. Li

Mr. Zhang took a fancy to a .com domain name and wanted to buy it to make a high-end brand. After checking, he found that it was registered. He found the seller Mr. Li through various means. Mr. Li offered 60,000 yuan. Mr. Zhang thought it was too expensive and did not buy it. At that time, he did not reach an agreement and put it aside for a while. Later, his company raised the C round of financing and obtained tens of millions of venture capital. At this time, Mr. Li knew about Mr. Zhang’s financing situation. When Mr. Zhang asked again, Mr. Li raised the price to 120,000 yuan. So should Mr. Zhang buy it or not? If he bought it, he felt that he was at a disadvantage. If he did not buy it, he was worried that the brand would be infringed later. At this time, he was in a dilemma. If you want to avoid this situation, it is recommended to consider two points:

① Finalize the domain name before financing, giving the other party a feeling that I have no money and insufficient funds. Although there is financial pressure to buy a domain name, it is still very cost-effective to buy it later.

②Find a third-party intermediary. This method can prevent the seller from knowing the buyer's information. After all, a domain name is a string of letters or numbers. A domain name can correspond to multiple buyers. When he does not know the buyer's information, he will sell it at a normal price that is biased towards the market.

3. New top-level domains

Use new top-level domains with caution. Because of the uniqueness of domain names, the price of good domain names has increased year by year, and many companies, under financial pressure, will choose some new top-level domains as domain name suffixes. However, there are several problems with new top-level domains:

①But the filing of new top-level domains is very troublesome. The filing process of new top-level domains is time-consuming and labor-intensive. Excluding the preliminary preparations, the last three steps of the entire process alone will take about 3 months of review period. At present, most of the new top-level domains abroad have not even completed the first step of the process. To complete all the work and successfully obtain the filing of the Ministry of Industry and Information Technology, it may take a long time to wait.

②Many small websites and junk websites will use some top-level domains to avoid reporting. At the same time, if you also use new top-level domains, Baidu will distinguish them when they are included and will not include them.

③ New top-level domains are not as familiar to users as .com domains, so Baidu does not attach much importance to them, that is, their weight is not high.

4. The newly purchased domain name enters the redemption period

When buying a domain name, pay attention to the expiration time. The domain name must be renewed every year. Buyers must check the expiration time of the domain name when purchasing it, and must complete the renewal before the expiration. Generally, it is safer to set automatic renewal.

Domain name renewal: Renew the domain name management fee before or after the expiration of the domain name within a certain period of time, which can generally be renewed for 1 year or more.

Domain name redemption: 30 to 60 days after the domain name expires, the domain name enters the redemption period. The redemption period cannot be renewed. The original domain name owner can apply to redeem the domain name through the original registrar. The redemption fee generally ranges from 800 yuan to more than 1,000 yuan.

Domain name deletion: If no one redeems the domain name during the redemption period, the domain name will enter a deletion period for a certain period of time. After the deletion period, the domain name will be released and can be re-registered.

5. Domain name price reduction trap

Many space providers in China use domain name promotion as a gimmick. They don’t know where the “one yuan” domain name comes from. They reduce the price to attract us to buy. In fact, behind the seemingly cheap is a big trap. Think about it with your knees. It’s not such a good thing. The price is reduced to the bottom in the early stage. You will always have to renew it in the later stage, just like buying a filter element and giving a water purifier. What they want is your later filter element money.

We all know that domain names need to be renewed every year. When we buy domain names at a very low price in the first year, the space will add all the money you didn’t pay before to the future renewal when you renew, so that you pay more every year. In fact, it seems cheap, but we are the ones who suffer.