A website domain name is the name of a website, just like a person's name. The grandeur of a registered domain name represents the website's power. Therefore, when creating a website, we must consider the domain name we choose and find one that suits our website. So, what domain name is suitable for our website?
1. The website domain name should be concise and clear, and include keywords. Baidu's search engine aims to ensure high-quality, specific content for ordinary users. If your website provides a good user experience and is easily remembered, it demonstrates to users that "if users like your website, search engines will also like it." There's truth to this saying: If you provide users with high-quality content and services, search engines will see every step of the way. Your efforts will be recognized by search engines and ranked accordingly.
2. The domain name's pinyin can indicate the general type of website. When choosing an old domain name, consider whether the old domain URL can infer the website's content. Often, when sending outbound links, you should directly use the domain URL as the anchor text, which increases the likelihood of clicks and helps users remember the name.
3. Domain name suffix. There are many domain name suffixes, the most common of which are .com, .cn, .net, and .edu. Certain domain extensions, such as edu, are initially given higher weight by general search engines, resulting in faster indexing and snapshot updates. However, these domains can only be applied for using educational network IP addresses. I previously saw a Chinese education company partner with a Thai school and register an edu domain. The website went live and performed quite well in search results. Generally, for personal and corporate websites, it's best to choose common domain extensions, with com being a popular one. However, some website owners often choose domain extensions like space or club because their preferred domains, such as com or cn, have already been registered. It's important to note that these domain extensions are not yet available for registration, so be mindful when choosing.
4. Determine if there is a previous record. When considering purchasing or pre-registering an old domain, you should first check whether it has a previous record. If it does, it's not recommended to own it, as it will significantly negatively impact your new website.
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