How much are double-spelling and triple-spelling domain names worth?
domain editor
China's Internet industry has surpassed the United States in the business model of 2C business. The rapid expansion of Internet startups has made domain name resources a hot commodity. Due to the surging Internet startups in China, full pinyin domain names have attracted much attention and become a hot spot for registration. Using pinyin domain names has several advantages for enterprises.
Pinyin is widely used and has a large number of users. Chinese people speak Chinese, and every Chinese uses pinyin. Of course, there are differences in local culture, and some places use pinyin differently, such as Hong Kong, which is dominated by English, and ethnic minority areas, which are dominated by ethnic languages. The vast majority of China uses Chinese language and characters, which are quite different from the Western Latin alphabet-based language system in terms of characters.
Pinyin itself has a strong sense of rhythm and can express connotations concisely. Most of the nouns in China are double-pinyin, such as books, stools, and cars. The advantages of triple-pinyin are reflected in the sense of rhythm and phrase structure, such as "take a taxi" (verb + noun) and "eat well" (verb + adjective).
Domestic companies use almost all Chinese characters in their names, and most brands are abbreviations of the corresponding company names, or use Chinese character phrases as brands. Using a pinyin domain name to echo the brand is naturally the first choice for companies. Double-pinyin domain names and triple-pinyin domain names are very beneficial to brand communication and are very consistent with the company's name and brand.
With the booming development of the live broadcast industry, many live broadcast platforms have chosen to use pinyin domain names, such as Xiaokaxiu uses the same pinyin domain name xiaokaxiu.com; Miaopai uses the same pinyin domain name miaopai.com; Yizhibo uses the same pinyin domain name yizhibo.com. Huajiao Live uses the double-pinyin domain name huajiao.com.
On the game live broadcast platform, Douyu Live spent 4 million yuan to buy the same pinyin domain name douyu.com as the official website domain name. Huya Live uses the double-pinyin domain name huya.com, Zhanqi Live also uses the double-pinyin domain name zhanqi.com, Huomao and Quanmin Live both use the double-pinyin domain names huomao.com and quanmin.tv.
Youku, a long-established video website, insists on using the double-pinyin domain name youku.com.
Unlike the live broadcast industry, which is keen on using double-pinyin, the automotive industry, the financial industry, and the real estate industry prefer to use triple-pinyin domain names. Anjuke uses the triple-pinyin domain name anjuke.com; Niwodai uses the triple-pinyin domain name niwodai.com; Chezhibao bought the triple-pinyin domain name chezhibao.com.
From the perspective of the development of the Internet industry, short double-pinyin domain names and triple-pinyin domain names with reasonable structure and good rhythm have huge industry value and business prospects.
Double-pinyin domain names that conform to the input habits of Chinese people and are short and easy to remember are one of the most favorite domain names of domestic terminals. They have always been in high demand in the rice market and are an ideal choice for building websites. Recently, the editor learned that the "Attitude" double-pinyin domain name taidu.com has been officially launched and built into a group clothing customization platform called "Attitude Customization". It is rumored that the acquisition price is as high as one million yuan.
The domain name taidu.com, registered in 2003, means "attitude, titanium, titanium city", etc. The characters are short and easy to input. The scope of website construction is not limited and it is suitable for all walks of life. There are many corresponding terminals, such as: Titanium Technology (youtaidu.com), Baoji Titanium Nonferrous Metals Co., Ltd. (taiducn.com), Attitude Cloud (taiduyun.com), etc.
Among them, the meaning of "attitude" is very consistent with the brand name of "attitude customization", which is conducive to users to directly search for brand websites, and is also conducive to the future development and publicity strategy of attitude customization and the improvement of its popularity. This is also the value and charm of double-pinyin domain names.
Why are double-pinyin domain names still popular?
In the modern Chinese dictionary, there are about 20,000 commonly used double-pinyin phrases. According to the combination of Chinese pinyin initials and finals, the longest is only six letters like "zhuang, chuang", so the longest double-pinyin combination is 12 digits and the shortest is 3 digits. But whether it is 12 or 3 digits, it is converted into two Chinese characters when converted into Chinese, which is crisp and catchy. For Chinese people, the meaning of two-character phrases is clear and even easier to remember than some individual Chinese characters. This is also one of the advantages of double-pinyin itself.
Many domestic terminal enterprises are very fond of double-pinyin domain names, including well-known large enterprises, such as: "Sina Weibo" weibo.com, "Douyu TV" douyu.com, "Zhihu" zhihu.com, "Today's Headlines" toutiao.com, etc.
The so-called "brand domain name is a good start for corporate strategy", the unique meaning of double-pinyin domain names in Chinese culture is as popular as single-word domain names in English-speaking countries. I believe that for a long time in the future, double-pinyin domain names will still be worth investing in TA's expectations!
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