The little secrets of domain names

To have a comprehensive understanding of your own brand and corporate culture, the domain name should be extended from the brand of the enterprise. Now many companies use domain names that are basically full pinyin or the first letter of pinyin. For example, caitoutt.com, JD.com, suning.com, etc. The purpose of this is to facilitate identification and brand dissemination. However, for some products of the company, they can also be extended, and the general situation is similar to the brand.

Some people say that the domain name is a brand name, and Mr. Caitou said it is a name. Then just like a party, you may meet many people at once, and everyone's name is different. The domain name is the same. Wandering on the Internet all day, you must come into contact with many domain names, so how to make the domain name become the logo of the corporate brand, and like a person's name, personalized and concise to be attractive enough. For the brand of the enterprise, publicity will be a great help. So how to choose a domain name, let Mr. Caitou help you analyze it.

First, you must have a comprehensive understanding of your own brand and corporate culture, and the domain name should be extended from the brand of the enterprise. Now many companies use domain names that are basically full pinyin or the first letter of pinyin. For example, caitoutt.com, JD.com, suning.com, etc. The purpose of doing so is to facilitate identification and brand communication. However, for some of the company's products, they can also be expanded and extended, and the general situation is similar to that of the brand.

Second, short and easy to remember, everyone understands this. The simpler, the easier it is to remember, and it is also convenient to spread. After all, people nowadays are very lazy. Therefore, when choosing a domain name, you cannot make the domain name too complicated because of the pursuit of differentiation.

Third, if it is a corporate brand pinyin plus numbers, pay attention to prevent confusion. For example, the number 0 and the letter O are not very similar.

Fourth, remember not to use Chinese domain names. Although Chinese domain names can be registered and used now. But Mr. Caitou still strongly recommends not to use domain names like "Caitou Mr. com". First of all, users need to switch frequently in the address bar of the browser, which is not conducive to customer experience. At the same time, Chinese domain names are really not suitable for optimization.

Fifth, the choice of domain name suffix is also very important. Commonly used domain names are .com, .cn, .net, .com.cn, etc. Mr. Cai Tou suggested that unless there is a special need, it is generally best not to use some unconventional domain names. Some domain names with gov are only used by the government.

Sixth, if possible, it is also good to add the following interesting numbers. For example, 58, 51, 1688, etc.

Seventh, before registering or using a domain name, check online whether the domain name has been downgraded due to adverse events. Buying a domain name with high weight is really profitable, but buying a domain name that has been downgraded is really not good.

Eighth, try to choose some old domain names. As the years increase, domain names are increasingly valued by search engines. Old domain names and new websites are beneficial to websites.