Well-known investor and blogger Jamie Zoch recently tweeted that the domain name Bules.com was acquired by the startup Blues Wireless. The domain name has been activated and redirects to Blues Wireless' official website Blues.io.
Blues Wireless, which literally translates to "Blues Wireless" in Chinese, was founded not long ago, but its founder, Ray Ozzie, is quite famous. He is the former chief technology officer and chief software architect of Microsoft. The new company aims to enable people and businesses to better connect with the world by unleashing the huge potential of cellular Internet of Things. In addition to Ray Ozzie's senior software experience, Blues Wireless is actually a project in cooperation with AT&T (the leading communications giant in the United States), and both parties jointly develop in the field of Internet of Things.
At present, the official domain name of Blues Wireless is Blues .io, but this website is still in the testing phase and is suitable for monitoring and connection operations. With the .io suffix and the acquisition of Bules.com, it is self-evident that Blues Wireless intends to upgrade its brand domain name.
The domain name Bules.com was registered in 2000. The main character "blues" means "blues, melancholy, blues", and the .com domain name is the mainstream top suffix in the world. Generally speaking, when it comes to brand domain names, people will first think of the corresponding .com domain name, so from the perspective of brand fit, Bules.com is better than Blues.io, and it is very good for brand domain name upgrade.
Of course, the domain name Blues.io also fits the brand. Its suffix .io is the abbreviation of the British Indian Ocean Territory. It is a domain name that new companies prefer to use in the early stages of entrepreneurship. It is affordable and easy to remember and input. However, in the later stages of the company's development, start-ups will also choose to acquire, protect or upgrade related .com domain names. In this regard, it is always better to take over the brand domain name sooner rather than later.
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