How much did the Xiaomi domain name cost?
domain platform editor
RMB 22.4 million to RMB 22.44 million (approximately USD 3.6 million)
According to the search results, the specific cost of Xiaomi to acquire the two-letter domain name mi.com is as follows:
Amount range:
Based on multiple sources, Xiaomi purchased the domain name in April 2014 for approximately USD 3.6 million (RMB 22.4 million to RMB 22.44 million at the exchange rate at the time).
Among them:
The slight difference in the RMB amount (RMB 22.4 million to RMB 22.44 million) is due to exchange rate fluctuations or rounding.
The transaction price was first confirmed by Xiaomi co-founder Li Wanqiang on Weibo as USD 3.6 million.
Acquisition background:
The acquisition aims to promote Xiaomi's internationalization strategy and strengthen brand unity. The domain name "MI" is both the abbreviation of the Xiaomi brand and easy for global users to remember, which meets its global layout needs.
Industry comparison:
Among similar two-letter domain name transactions, Xiaomi's acquisition price ranks among the top (such as JD.com spent 30 million yuan, WE Finance WE.com reached 48 million yuan), but it is lower than Facebook's acquisition of FB.com for 8.5 million US dollars.
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