How many domain names does Amazon still have?
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Amazon, the world's largest online e-commerce company, was founded in 1995 and is one of the earliest companies to start e-commerce on the Internet. At first, it only operated online book sales. After continuous business expansion and strategic layout, it has now become the world's largest online retailer with the most product varieties and the world's second largest Internet company. In September last year, Amazon's market value exceeded one trillion US dollars, becoming the world's second company with a market value of more than one trillion US dollars after Apple.
Many people know that Amazon.com is the official website domain name of Amazon. This domain name is intuitive and easy to understand, but do you know how many domain names it has? According to incomplete statistics, Amazon has at least 5,000 domain names. To put it bluntly, more than half of Amazon's success today is due to the huge traffic value brought by its thousands of domain names. Owning these domain names is not enough. Amazon is still constantly acquiring high-quality domain names. Let's take a look at what domain names it has acquired recently:
In March this year, Amazon acquired the two domain names Streaming.com and Streaming.net! Streaming is a typical English word, which literally means "flow" in Chinese. The key is that it is closely related to the streaming media industry, which greatly increases the commercial value of these two domain names. Although the transaction price of these two domain names was not disclosed, it is interesting that an investor commented in foreign media reports: "My conservative estimate is more than 3 million US dollars." These two domain names have been enabled on Amazon's Prime Video platform.
In December 2018, Amazon acquired a three-letter domain name FBA.com. On the surface, FBA.com seems to be just an ordinary three-letter .com domain name. However, being acquired by Amazon means that this three-letter .com domain name may not be simple. The full name of FBA is Fulfillment by Amazon, which is translated into Amazon Logistics in Chinese. It is a consignment service provided by Amazon, that is, the seller first sends the product to the Amazon FBA warehouse, and then Amazon provides warehousing, picking and packaging, delivery, collection, customer service, and return processing. At the same time, Amazon will charge a certain fee. The domain name has been enabled on the Amazon Logistics official website.
In September 2018, Amazon purchased the AWS.com domain name for its cloud business. The seller of the domain name is AWS Convergence Technologies Co., Ltd., a subsidiary of Earth Networks, which operates the WeatherBug.com website. The domain name was first registered in 1992 by James Michael "Mike" Bailey in Montgomery County, Maryland. The domain name is now used by Amazon for the official website of Amazon Web Services (AWS).
In July 2018, Amazon acquired the domain name prime.com! The transaction price may reach more than five million US dollars. The domain name prime.com was registered in March 1987, 32 years ago. This domain name means "essence, first, first", etc. It is a very common word. Because of its positive meaning and no specific industry orientation, it is suitable for projects in any field. Since 2015, Amazon has launched a global shopping promotion event PrimeDay on July 15th every year, providing discounts for Prime members in certain countries, calling for Black Friday (on this day, shopping malls in the United States will launch a large number of discounts and discounts to carry out the last large-scale promotion at the end of the year).
In February 2018, the overseas smart doorbell manufacturer ring spent three years and millions of dollars to acquire ring.com in order to acquire the brand domain name. It was immediately activated after the acquisition of ring.com. Later it was confirmed that the domain name not only brought huge growth to its company's performance and website traffic, but also made the company favored by Amazon, the global e-commerce giant! Now, ring will be acquired by Amazon for more than $1 billion (about RMB 6.3 billion)!
Amazon also acquired a domain name "Ali's father" alifuqin.com. The specific acquisition price of the domain name is currently unknown. I remember that when Yahoo changed its name to "Ali's father", it caused a sensation on the Internet. I am also puzzled about the relationship between Amazon and Alibaba at present! Maybe Amazon and Alibaba will also create different sparks? However, visiting the domain name has jumped to the official website of Amazon China.
For many years, Amazon has been fighting against counterfeit and shoddy products. The Project Zero plan launched this time can be said to have taken a lot of thought. However, what is more interesting is that Amazon acquired the brand domain name ProjectZero.com corresponding to the Project Zero plan. The domain name displayed when visiting is the official website of Amazon Project Zero.
Amazon launched a new private brand of pet food and pet toys with the name "Wag" and took over the brand domain name wag.com. The domain name wag.com was registered in February 1995 and has a history of 24 years. The current domain name holder is Quidsi, Inc. under Amazon. Owning the brand domain name Wag.com helps to consolidate the brand, which is another good starting point for this brand of Amazon. Amazon has currently enabled this brand 3-letter domain name wag.com and jumps it to the page related to the Wag brand under the Amazon.com website.
There have been rumors that Amazon will eventually accept cryptocurrency payments, such as Bitcoin, but Amazon has never acknowledged these rumors. However, rumors about Amazon accepting Bitcoin payments have driven up Bitcoin prices. Therefore, the editor found that Amazon's acquisition of cryptocurrency-related domain names may be just to protect its brand name. The three domain names acquired by Amazon are amazonethereum.com, amazoncryptocurrency.com, and amazoncryptocurrencies.com. In fact, Amazon registered amazonbitcoin.com three years ago, and currently visiting the website will directly go to Amazon.com
As early as 2011, Amazon quietly acquired an excellent single-letter domain name z.cn. For users, typing z.cn is always much easier than typing amazon.cn. Even considering the browser's association function, users will think of z.cn when they type z, and a is reserved for amazon.com (Amazon in the United States). Of course, it is conceivable how much traffic this domain name later brought to Amazon. In 2018, Walmart also realized the benefits of short domain names and acquired two top-notch single-letter domain names W.cn and W.com.cn. Think about it, Google's acquisition of G.cn brought it a huge number of users. So a company must do everything it can to buy a good domain name, preferably the shorter the better.
In addition, Amazon also has thousands of premium domain names such as EXchange.com, Look.com, yoyo.com, Leep.com, zhuoyue.cn, xingu.com, woot.com, zme.com, a9.com, etc.
In recent years, Amazon has been able to acquire so many premium domain names, which fully shows that it attaches great importance to domain names and pays great attention to the protection of its brand domain names. Amazon has become the world's largest Internet e-commerce group, with a market value of more than 907.7 billion US dollars. Amazon has proved to us in practice that the growth of a company is inextricably linked to the domain name layout behind it.
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