Nowadays, there are various channels for commercial promotion, and the promotion styles are everywhere. Website domain names were introduced to China 20 years ago. After more than 20 years of development, they have become "traditional channels". With the rise of video platforms, more and more young people are becoming more and more unfamiliar with domain names. However, business is a cycle, and the status of website domain names is unshakable. No large company will give up the website domain name platform. After all, search channels will always exist. Therefore, if a company wants to develop in the long run, it must purchase domain names. So how to use domain names after purchase, and what are the benefits? Let's take a look.
1. Why do companies buy domain names?
There are many reasons for companies to buy domain names. After all, the price is not expensive. A domain name is only a few dozen yuan. The annual office space and labor costs are nothing. It is common for general companies to have more than a dozen domain names in their accounts. Its specific functions are as follows:
1. Improve brand trust: .com is a top-level domain name, which has been deeply rooted in the hearts of the people and is mainly used for commercial purposes.
2. Retain potential users: The website domain name is like a business card. When introducing products to customers, posting a website can reduce a lot of communication time, and the effect is very good.
3. Improve potential: The company's strength can be demonstrated through a good domain name, making users more willing to introduce other customers.
2. How to use a domain name after purchasing it
How to use it means what are the uses and what are the main uses. Many people think that domain names can only be used to build websites. That is just one of its functions. In fact, there are many other values.
1. One of the uses of purchasing a domain name - building a website
One of the most important functions of a domain name is to build a website, whether it is an individual or a company. Individuals can make blogs, and companies can use it to build commercial websites.
A high-quality, easy-to-remember and easy-to-spread domain name can help a website quickly obtain a large amount of traffic, which is helpful for the promotion and promotion of corporate products or services, thereby creating more benefits for the company.
2. The second use of purchasing a domain name - email suffix
Many companies use domain names as internal emails when they purchase them. They are named after employees, which is convenient for management and finding people. As long as you know his name, you can contact him, and it is also convenient to send emails from top to bottom. Employees can be reclaimed in time when they leave. The corporate brand domain name is used as an email suffix, which can not only prevent others from treating it as spam, but also enhance the company's image.
3. The third use of purchasing domain names - investment collection
Domain names are like "real estate" in the virtual economy. Owning a digital asset is a kind of accumulation. Many people who specialize in domain name investment have made a lot of money in the domain name industry. More than 10 years ago, many people registered domain names for investment, and there were also many people who specialized in domain name investment, called "mi farmers".
Because domain names are unique and scarce, they have investment value and commercial value. Domain names are registered on a first-come-first-served basis, and latecomers can only obtain them through acquisition.
Therefore, domain names have become the first choice of many investors with their advantages of simple registration, low registration cost, and high premium space.
Many companies will have the need to purchase domain names during their development. If they register a good domain name in advance, it is not a problem to resell it for tens of millions.
Companies like Xiaomi, JD.com, CATL, and BYD have spent a lot of money to buy back their brand domain names.
4. Buying a domain name for use 4 - Brand protection
The prefix of a corporate brand is generally fixed, but there are many related suffixes. In addition to the common top-level suffix domain names such as .com.cn.http://com.cn, there are also national domain names of different countries.
But generally, companies will only use one or several domain names to build websites for brand promotion, and other more important suffix domain names will be registered and protected together to avoid unnecessary losses after being registered by peers or others.
Many large companies have registered many domain names related to corporate brands to protect their own brands and prevent traffic from being seized by counterfeit products, affecting the long-term development of the company.
3. 5 ways to choose a good domain name
In the era of commercial economy, attracting attention is the first priority, so choosing a good domain name is not that complicated. Choose a good domain name that can be quickly remembered by customers within the budget.
1. Conform to the image: A good domain name must have a certain connection with the corporate brand or product. For example, JD.com is the abbreviation of Jingdong, and Xiaomi is mi.com
2. High-quality domain name: The image of the domain name is good-looking, which can be judged from the length, letters and other aspects. In terms of length, it is best not to exceed 10 characters; in terms of appearance, the letters such as pg and fdk should be arranged reasonably, and the initials and finals, vowels and consonants should also complement each other. Only in this way can the domain name look good, which is more conducive to customer acceptance and easy to combine with the company VI.
3. Easy to spread: A domain name that is easy to spread is also one of the standards for a good domain name. For example, cctv is easier to spread than zydst (China Central Television).
4. Easy to read: A good domain name should be catchy, with vowels, consonants, initials and finals, preferably words or word combinations, pinyin or pinyin combinations. If it is necessary to arrange the characters separately, try to avoid using letters such as mng that are difficult to express clearly in telephone and voice communication.
5. Easy to remember: A good domain name should be unforgettable, so that customers can remember it quickly and use it quickly when they need it.
The above are several methods on how to use a domain name after purchase, and introduce 5 methods to choose a good domain name. If you can't find a good domain name according to the above methods, you can buy it through an intermediary platform. You can consult online customer service. We have a large number of second-hand high-quality domain names.
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.