Which companies have upgraded to premium domain names?

Early in a company's life cycle, premium domains (one word .com or abbreviation .com) are often hard to come by. These premium domains have considerable value and can sell for six, seven, or even eight figures. Lack of funding or unavailability of domains means that companies must conduct business using less popular domains that lack the appeal, gravitas, and trust of premium .com domains. Businesses may start with non-.com domains or .com domains that don't match their brand name, hoping to upgrade in the future.

As a company grows and establishes a steady stream of revenue or obtains funding, a domain upgrade may become possible. Growing businesses have the wherewithal to make a significant investment in a valuable .com domain. Domain acquisitions may come in the form of a .com domain that matches the brand, or they may involve a complete rebranding of the business.

Every year, hundreds of companies around the world invest in their brand by upgrading to a premium .com domain. Here, we've compiled a comprehensive list of notable domain upgrades. Most of these include one word .com domains that are in high demand, as well as abbreviation .com domains. The following list includes domain upgrades that we have been able to track over the past few years.

Note: Due to Whois record privacy and GDPR, it is not always possible to confirm ownership changes. Some companies may be leasing their domain names or using payment plans.