What is the best way to sell a domain name?
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What is the best way to sell a domain name? Recently, there has been a lot of discussion on the US version of Quora. The answer from Doron Vermaat, co-founder of the domain name platform Efty.com, is the most commendable. Let's see how he answered.
1. Determine the value of the domain name
Before selling a domain name, you must first figure out the value of the domain name. This is easier said than done. The value of a domain name ranges from a few dollars to six or even seven figures. If you want to have a certain reference standard, you can check some sales data on the NameBio platform for comparison, or you can use some domain value assessment tools, such as: Estibot, GoDaddy's GoValue, etc.
2. Price your domain name
After determining the value of the domain name, you have a rough price reference for selling the domain name, and you can price your domain name within a certain period of time. Most domain names on the sales market are priced at around $2,000, while most domain names purchased on the secondary domain sales market are priced below $5,000. Therefore, unless you have a premium domain name that can be sold for 5-6 figures, it is strongly recommended that you sell the domain name in the form of "fixed price sale (commonly known as: fixed price)".
3. Set up a domain name sales page
When a person thinks of a domain name and wants to know if the domain name is available, what do they usually do? Generally speaking, many people will choose to enter the domain name on the browser to see if it has been enabled.
In other words, if your domain name does not clearly indicate the message "This domain name is for sale" and there is no display page, many potential buyers may give up buying because they cannot find contact information, then you will lose a lot of opportunities. Therefore, it is also crucial to set up a display page for the domain name to be sold and leave contact information. For example, the domestic Yiming platform has the function of display page.
4. List domain names for sale on the platform
Many larger domain name trading platforms have users who repeatedly purchase domain names, and some platforms even have distribution functions. They cooperate with other websites or registrars to display your domain names to potential buyers around the world. Therefore, it is a good practice to list all your domain names for sale, so that potential buyers can quickly understand the domain names you want to sell, and then jump to buy from them. There are many such platforms, such as Sedo, Afternic, etc.
5. Sell domain names at auctions
If you want to sell your domain name quickly, it is also a good idea to choose the auction form. At auctions or auction platforms, you can create a domain name sale list and set a reserve price and a starting price; but most of the buyers at auctions are domain name investors. Their main purpose of buying domain names is to resell them for profit, so you must be prepared to sell domain names at the market price or even below the market price.
In addition, auction platforms usually charge 5%-15% of the domain name transaction fee as commission.
6. Find the end buyer
If you have a good domain name, and this domain name has a corresponding industry or related enterprise, then you can consider spending some effort to contact those related enterprises that can profit from your domain name, so as to increase the possibility of selling your domain name. Many domain name investors often send emails or make phone calls to promote their products. They usually promote domain names to these target groups after some research.
7. Entrust a domain name broker
If you think the above practices are tiring, then there is a very easy way, which is to find a professional domain name trading platform to entrust a broker to help you sell your domain name. Of course, most domain name brokers need to extract brokerage commissions, and you need to pay a certain percentage of the domain name sales price as their reward.
Summary:
Whenever they see a newly established company, new product or new project launched, many domain name investors will have the habit of rushing to register the domain name, hoping to have the opportunity to sell the domain name at a good price. However, many times, these registered domain names may remain silent under your ID for several years or even more than ten years, and no one cares about them. Some will be forgotten and expire.
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.