What is a good domain name? How do I determine if a domain name is good or bad?

In the Internet era, the domain name is like the online door number of the enterprise, its advantages and disadvantages directly affect the user experience and brand communication. So, what is a good domain name? And how to determine the good and bad domain name?

The core qualities of a good quality domain name

1. Short and easy to remember

Quality domain names often have the characteristics of “short and fast”, pure numbers or pure letters of the combination of more favorable. For example, the Jingdong domain name “jd.com” only two letters, simple and clear; 58 Tongcheng's “58.com” named with numbers, catchy. It should be noted that even if there are only four characters, if the alphanumeric mix and match messy, such as “3kf9.com”, memory and dissemination of the difficulty greatly increased, can only be categorized as ordinary domain names.

2. Pinyin compatibility

Pinyin domain names are very advantageous in the Chinese context. Whether it is a double spelling (e.g., “tao.com” Taobao), triple spelling (e.g., “douyin.com” Jitterbug), or the full name spelling, it can accurately convey the brand information and deepen the users' impression. The domain name can accurately convey the brand message and deepen the impression of the users. This kind of domain name is in line with the language habits of the Chinese people, and has a head start in search engine optimization and user input.

3. Strong brand association

Domain names that are highly similar to the brand are called “golden assets”, which can strengthen brand recognition and reduce the cost of users' memory. However, in reality, most of these high-quality domain names have already been registered, such as “baidu.com”, “tencent.com”, and it is extremely difficult for the latecomers to obtain them.

Typical Characteristics of Undesirable Domain Names

1. Symbol interference

Domain names that contain short lines in the middle, such as “example-website.com”, not only increase the difficulty for users to input, but also may lead to traffic loss due to input errors. For users who are not familiar with this format, they may even give up their visits because they do not know how to input the horizontal line, and at the same time, it will reduce the sense of professionalism of the brand, so it is not recommended to register it.

2. Long and complicated

Overly complex domain name usually exists in two cases: one is the company's name according to the complete initials or abbreviations registered, such as “abcdefghijklmnopqrstuvwxyz.com”, obscure and difficult to understand, only for the internal meaning of the enterprise; the other is the length of the length is too long, more than six characters, the user is very easy to make mistakes when memorizing and inputting, most of them are not recommended. The other is too long, more than six characters, the user is very easy to remember and input errors, most will choose to access directly through the search engine, the actual utilization of such domain names is extremely low.

3. Brand imitation trap

Some domain names try to imitate famous brands, such as registering “baidul.com”, which is similar to “baidu”, which seems to attract traffic by taking advantage of the situation, but it is actually a hidden risk. On the one hand, the value of such domain names is limited, can not really shape the independent brand image; on the other hand, if the subsequent development and growth of enterprises, midway replacement of the domain name will cause irreversible damage to the user experience and brand trust, it can be said that the loss outweighs the gain.

The choice of domain name is a strategic decision for the long-term development of the brand. A good domain name should be short, easy to remember, and strongly associated with the brand characteristics, while those containing symbols, long and complex or blindly imitate the domain name, often become an obstacle to development. Before registering a domain name, it is important to think carefully and make careful choices to create a quality online entrance for your brand.