In recent years, customer acquisition channels have shifted. Is it still necessary to build a website?
domain editor
As we all know, with the rise of mobile Internet, the search mode of information has changed. In recent years, the channels for acquiring customers have shifted to mobile short videos or e-commerce platforms. From company websites to self-media platforms. In terms of obtaining information, from the previous active search to the current system distribution, is it still necessary to register a domain name and build a website?
Everyone can get a steady stream of information with just a few clicks, and there is no need to search by yourself unless you search with a purpose. So, relying on building a website to update articles and write keywords, is there still a market for this method?
Existence is reasonable. When everyone focuses on video marketing, some people still pay attention to website marketing. More people entering will form internal circulation, and the competition in the search engine field will become less. What's more, customers from active searches are more accurate than passive ones. Until now, many companies are mainly using search engines to acquire customers.
Some traditional enterprises and manufacturing industries are still using search engines. They don't have better channels. The main reason is that short video platforms are mainly entertainment-oriented, and the customer group is young people. The customer group of the manufacturing industry is large companies and factories. They have to rely on searching keywords to find websites. Moreover, websites can display products in a richer form and can clearly introduce their company's products.
If a big company wants to build a brand, it still needs to build a website. Only by advancing through multiple channels can it capture more customers. A website is like a nuclear weapon. You can choose not to use it, but you cannot do without it.
If you are also struggling whether to build a website, don't hesitate, you must do it. The best time to plant a tree is 10 years ago, and the second best time is now.
Owning your own website is equivalent to having a moat. You can do marketing and bidding here. You won't have your account blocked for no reason, and you won't be busy for a whole year and start from zero again. Every piece of information you send counts.
They do short video marketing, and the excitement is theirs. We accumulate on a platform, and one day it will bear fruit. As long as the content is high-quality enough and we persist, there will be a bright day.
If you are also struggling whether to register a domain name and build a website, you might as well come here to take a look. It can give you a different perspective.
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