Do you know the best time to acquire a brand domain name?
domain.world
It is necessary for enterprises to include the purchase of brand domain names in their three-to-five-year future strategic plans. For example, Ctrip's strategic plan is very clear and explicit. They completed the acquisition of trip.com as early as 2017, and it was not until October 2019 that they announced that the brand name would be changed to trip.com to enter the international market. Imagine if they acquired trip.com when they were about to enter the international market, perhaps more funds would be needed.
We often see reports of large companies acquiring domain names, and the domain names that seem to be simple numbers or letters can cost millions, tens of millions, or even hundreds of millions. People who understand naturally know the value. We cannot deny that the Internet is a "brand game". Whoever has a brand has the right to set prices and speak, and your brand is now your domain name.
So when is the best time for a company to acquire an ideal brand domain name?
First, the company's funds
If there is an opportunity, within the scope of funds that can be afforded, it is naturally better to own a brand domain name as early as possible. In fact, the first thing many foreign startups do now is to acquire related brand domain names. Because this will simplify the company's future operations, and at the same time improve the effectiveness of marketing and promotion, thereby reducing related expenses. But there are still many start-ups that do not have funds, but lack the awareness of brand domain names!
We all know that good domain names do not wait for anyone. As a non-renewable resource, once a domain name is activated, the difficulty and cost of obtaining it are no longer at the same level. Especially when your brand becomes bigger and stronger, the value of the corresponding domain name will also increase. This is the law of "corresponding brand terminal" of the domain name.
Second, layout domain names early
It is necessary for companies to include the purchase of brand domain names in their three-to-five-year future strategic plans. For example, Ctrip's strategic planning is very clear and clear. They completed the acquisition of trip.com as early as 2017, and it was not until October 2019 that they announced that the brand name would be changed to trip.com to enter the international market. Imagine if they acquired trip.com when they were about to enter the international market, perhaps more funds would be needed.
Therefore, you must have an advance layout and plan for the acquisition of brand domain names, and acquire brand domain names before your brand really grows bigger and stronger and faces the international market. Otherwise, when your brand is well-known, the value of the associated brand domain names will also increase significantly. Many companies that are aware of brand domain names will consider acquiring brand domain names after obtaining financing.
Third, choose a premium domain name
Under the premise of perfect matching of the brand and ability, you must choose the best one. You can't think that owning tianxiawu-shuang.com is enough just because your company is called "天下无双". You can also choose to upgrade to tianxiawushuang.com, txws.com, tianxia.com, ws.com, tx.com, etc. In short, the one that meets the three elements of the premium domain name is better.
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.