The most expensive domain name record in history
domain platform editor
There’s virtually no cap on the value of super-premium domains, as these premium digital assets provide tremendous exposure for brands and businesses. Historically, some popular domains have changed hands for eye-popping sums, but the biggest deals tend to happen privately, with the purchase price set by nondisclosure agreements.
Fortunately, there are enough publicly reported sales to give us a peek into the world of elite domain sales. Here are the most expensive domains ever sold—and if you’re thinking of buying these top-level domains for your business, get your wallet ready.
1. Cars.com – $872.3 million
2. CarInsurance.com – $49.7 million
3. Insurance.com – $35.6 million
4. VacationRentals.com – $35 million
5. PrivateJet.com – $30.18 million
6. Voice.com – $30 million
7. Internet.com – $18 million
8. 360.com – $17 million
9. Insure.com – $16 million
10. Fund.com – $10 million
11. Sex.com – $14 million
The highest-priced domain sold so far is Cars.com, which is worth $872.3 million, far ahead of the rest. The domain was part of a larger acquisition by mass media holding company Gannet, valued at $1.8 billion.
Many of these huge deals include other assets associated with the domain itself, such as social media accounts or broader brand assets. But in each case, the domain name itself is central to the brand, which highlights the importance of a strong domain name.
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.