What is the value of a good domain name? What is the importance of a good domain name?
domain editor
What is the value of a good domain name? What is the importance of a good domain name? Since the development of the Internet, the amount of information is extremely large. When you enter keywords in major search engines, you will be flooded with information. Baidu (baidu.com), Sogou (sogou.com), 360 (360.com), and Google (google.com) are all domain names with the suffix .com as information portals. Taobao (taobao.com) and JD.com (jd.com), which are the closest to life, are no exception. .com is the domain name chosen by millions of individuals and companies around the world. As the ancestor of domain names, its status is unshakable, and it is also a domain name suffix with high gold content. What is the value of a good domain name? The following editor will show you the value of a good domain name and the importance of a good domain name.
1. A good domain name can create brand value
A domain name is not just a simple URL. For companies with a long-term vision, determining a good domain name before operating a website is crucial for future market promotion, product marketing, and corporate brand building. A good domain name is a weapon for enterprises to gain lasting advantages in market competition!
2. It is conducive to establishing a good corporate image
A good domain name is a symbol of corporate strength! If the domain name is concise, easy to remember, and consistent with the company name or brand, it will make customers remember it deeply. A good domain name can attract more return rates and stimulate more potential customers. For example, when mentioning Baidu, you will think of its domain name is baidu.com. Taobao, its domain name is taobao.com. JD, its domain name is jd.com.
3. Convenient to promote the market and promote products and services
A good domain name can make customers remember and find you quickly, making promotion more effective. In the competition among major portal websites for Weibo, Sina's acquisition of weibo.com and weibo series suffix domain names is an extremely successful case. Weibo.com makes netizens feel that "Weibo" is "Sina Weibo". Due to the advantages of the domain name itself, other Weibo websites are far behind.
4. Protect the brand
In order to avoid malicious use of enterprise-related domain names and affect the brand image, it is necessary to purchase domain names that best reflect the website name and ensure that good domain names do not fall into the hands of competitors. Try to protect all the mainstream domain names related to your brand. You can also buy other valuable domain names to point to your website. The sensational "real and fake Kaixin.com" [(kaixin001.com real happy), (kaixin.com fake happy)] dispute was caused by domain names, which caused huge losses to Kaixin.com. A good domain name plays a huge role in promoting the popularity of a company and gathering popularity, while choosing an inappropriate domain name will seriously hinder the promotion of the company's brand in the later stage.
5. Get more traffic
Some domain names have their own traffic. For example, before the car.com domain name was established, many netizens who were interested in cars visited this domain name. After such a domain name is established, it will have a large number of views before promotion. A good domain name can bring traffic and save huge advertising costs. No wonder business.com was sold in the United States for 7.5 million US dollars. According to industry insiders, sex.com can earn millions of dollars in advertising costs every year. These are facts and not groundless. A good domain name will be a huge intangible asset for individuals and companies. The value of the domain name of Yahoo website alone exceeds 100 million US dollars.
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