Why do webmasters prefer old domain names when building websites?

In the vast world of the Internet, website construction is an important measure for many webmasters to expand their network territory. In terms of domain name selection, a very eye-catching phenomenon is that many webmasters favor old domain names. What exactly makes old domain names the "favorite" of webmasters when building websites?

The main reasons why webmasters like old domain names when building websites are as follows:

1. Search engine optimization advantages

Weight accumulation: Old domain names have existed for a long time, and search engines will give them higher weight and trust. Just like an old store that has been deeply rooted in the industry for many years, it is easier to gain the trust of customers. For example, as the collection time of some old domain names increases, even without external links, the PR value will gradually increase, which will help new sites get more favorable rankings in search engines.

Inclusion is faster: Old domain names have generally been visited and indexed by search engine crawlers many times, and a certain degree of trust and authority has been established. Therefore, when using old domain names to build websites, search engines will discover and include the content of new sites faster. For example, some old domain names with a history of continuous website building may have their new website content included in a short time, or even in seconds, while newly registered domain names need to wait longer for search engine inclusion.

External link resources: When old domain names were previously used by other websites, they often accumulated a certain number of external links. These external links are equivalent to other websites' "votes" for the domain name, and are an important basis for search engines to judge the authority and credibility of the website. New websites can inherit these high-quality external links by using old domain names, quickly improve their own weight, increase the chances of being crawled and included by search engines, and thus improve keyword rankings.

2. Brand building and promotion

Popularity and reputation: Old domain names have existed on the Internet for a long time and may have established a certain popularity and reputation in the minds of users. Users are more likely to trust familiar domain names. Using old domain names to build websites can use their original brand influence to attract user visits and attention more quickly, reducing the time and effort required to promote new brands.

Brand inheritance and continuity: For some companies or webmasters who already have a certain brand awareness and customer base, using old domain names can maintain brand continuity, make it easier for old users to find new websites, maintain the brand's impression in the minds of users, and achieve a smooth transition and inheritance of the brand.

3. Traffic acquisition and conversion

Stable traffic sources: Old domain names may already have some stable traffic channels, such as referrals from other websites, natural search traffic from search engines, and social media dissemination. After using old domain names to build websites, webmasters can directly inherit these traffic sources, quickly bring user visits to the new website, and increase the activity and influence of the website. It is much easier to accumulate traffic from scratch than using new domain names.

User memory and return visits: If the old domain name was previously associated with certain specific content or brands, users may have a certain memory and cognition of it. When using the domain name to rebuild the website, it is easier to attract previous users to return. These old users have a certain understanding and familiarity with the content and functions of the website, and can adapt to the new website more quickly, improving user retention and conversion rates.

4. Save website construction costs and time

Time cost: To establish a new brand and website on the Internet, you need to invest a lot of time in brand promotion, content construction, user accumulation, etc., in order to gradually improve the popularity and influence of the website. Using old domain names to build websites can take advantage of their existing advantages to quickly improve the ranking and traffic of the website, save a lot of time costs, and achieve the commercial value and operation goals of the website more quickly.

Resource investment: New domain names need to carry out external link construction, content optimization, etc. from scratch to improve the ranking and weight in search engines, which requires more manpower, material resources and financial resources. Due to its own advantages, old domain names have relatively less investment in these aspects, allowing webmasters to use more resources for other important aspects of the website, such as content creation, user experience optimization, etc.