The Three W Principles of Domain Name Investment, Teach You How to Play the Domain Name Circle

Some people hold ordinary domain names, but they play a good hand, while others hold funds, but they have no idea where to start, so that good cards become bad cards. The world of domain names is changing, and each has its own success or failure, and each has its own way of playing. It may not be suitable for you, but you can learn lessons from it. Let's take a look at the WWW principle shared exclusively by the editor of the domain name mall.

WHICH: Choose domain names covering a wide range of fields

Pinyin domain names, letter domain names, digital domain names, combined domain names, a large number of various domain names, coupled with the ever-changing market conditions, often make domain name investors at a loss, fearing that they will lose one thing while focusing on another. For this reason, senior rice farmers will choose relatively safer domain names with many meanings and covering a wide range of fields as investment objects, which is why animal domain names have been so popular recently.

Animal domain names are familiar to netizens, easy to remember and easy to input, and are also beneficial to terminal promotion. For domain name investors and webmasters, animal domain names have no restrictions on website construction and are applicable to all industries. For example, NetEase's new overseas shopping website uses "Koala" kaola.com, and Alibaba's logistics companies and financial groups are also interested in cainiao.com and mayi.com. There are countless similar examples. Animal domain names have undoubtedly become a hot commodity and a panacea in the eyes of investors.

There are also many domains involving letters, single spellings and some double spellings with various meanings. Although these domain names are not like animal domain names that can cover all industries at once, the advantage of diverse meanings allows them to take into account at least two or three industries at the same time. Take the letter domain name as an example. Sj.com, which was recently acquired by the big boss Hangwei for millions of yuan, has multiple meanings such as mobile phones, social networking, test papers, merchants, design, drivers, etc. It is suitable for many industries such as education, smart phones, e-commerce, car rentals, dating, etc., and its value is self-evident. This is also the reason why letter domain names can last for a long time in the trading market.

However, are domain names with many meanings and covering a wide range of fields really foolproof? On the contrary, are domain names with strong industry orientation not good enough? Can the quality of a domain name only be judged by the number of fields it covers? Of course, this is not the case. The scope of website construction is only one of the many criteria for judging domain names. We cannot generalize domain names. Specific domain names still need to be analyzed specifically. For example, the latest transaction, qiche.cn, which is only suitable for automobile websites, is self-evident in value.

Although domain names with strong industry orientation are not as popular as domain names covering a wide range of fields, they have become popular in an industry because of their strong industry orientation, clear positioning, and advantages that allow users to see at a glance. Their value is no less than those domain names with broad meanings, and sometimes even higher.

For example, qiche.com pointing to the automobile industry, game.com and youxi.com in the game industry are all traded for tens of millions of yuan. Moreover, if an industry has a promising future, the price of such domain names will also rise accordingly and become a potential investment target. For example, the recently discussed medical e-commerce, as the lifting of the ban on online sales of prescription drugs is approaching, the price of medical domain names has been rising. Not to mention the millions of dollars in transactions of yao.com, domain names such as chufang.cn, xiyao.com, and liangyao.com have also been frequently traded recently.

WHO: Collect all information about future buyers

After buying a domain name, the next step is naturally how to sell it and to whom. Of course, selling the domain name to the terminal is the dream of every rice farmer. In addition to the domain name itself can realize real value, the terminal bid will also be relatively high.

Therefore, before preparing to sell the domain name to the terminal, it is necessary to collect all the information of the buyer, including the buyer's peers, competitors and the gap between them. It is also necessary to find out the buyer's future direction, especially those traditional enterprises that have no intention of entering the Internet industry in a big way. As the saying goes, knowing yourself and the enemy, you can win every battle.

WHAT: Accurate price positioning

The issue of price positioning is probably a headache for many investors. If the price is set too high, they may scare away the other party. If the price is set too low, they will suffer the loss. Therefore, it is necessary to have a deep understanding of the industry and future buyers. Once these are figured out, you can give the domain name an accurate price positioning, which will also help increase the chances of a deal. For industries involving real estate, finance, and automobiles, the price can be set higher.

In addition, it is also important to take the initiative. When the buyer asks you to quote, you should give the price in your mind without hesitation, instead of asking the other party to quote. For example, when selling domain names such as lilisi.com to Lilith Technology, the developer of "Dota Legend", the seller did not take the initiative well, so he reluctantly gave up 4 brand domain names at a price of only five figures.