What factors should enterprises pay attention to when choosing domain names?
DomainCn
A good domain name is very important for the website's future traffic and brand promotion. Today, let's learn how to choose a good domain name for enterprises?
1. Include keywords
According to the industry or content theme of the website, choose appropriate keywords to include in the domain name. Because when people search for related products or services, clear keywords can help improve the company's ranking on search engines, increase your website traffic, and also reduce customers' search costs. Search engine optimization case studies show that most top index pages include keywords in their results.
2. Short and easy to remember
Finding a domain name that is easy to input and easy to remember is crucial for online promotion. If your domain name is long and complicated, customers are very likely to make input errors or spelling errors. So the shorter the domain name, the better, try to keep it within 15 letters. For example, qq.com, jd.com, so.com, etc. are all pinyin abbreviations of brand names/company names, which are very easy to remember. Short domain names are the best choice.
3. Choose domain name suffixes according to website attributes
First of all, the most important principle is not to use Chinese suffixes. Secondly, it is generally recommended to use .com as the domain name suffix, followed by .cn and .net.
For new top-level domain names, you can also consider the following rules: .shop can be used for e-commerce platforms, .club can be used for societies and clubs, .fun can be used for entertainment projects, and .tv can be used for video websites. Of course, in most cases, especially for newcomers who are just starting to build websites, .com or .cn is still the first choice.
4. Avoid the hyphen "-"
If a URL contains too many hyphens, it will give users a bad impression. Many spam websites are because of too many hyphens. Search engines are also sensitive to URLs with multiple hyphens. If a website with a hyphen is compared with a website without a hyphen, the website without a hyphen will have a higher weight.
5. Domain name copyright
You need to make sure that the name you choose is not a trademark, is not protected by copyright, or is being used by other companies. Otherwise, this is likely to lead to serious legal disputes.
In short, concise, easy-to-remember, distinctive, and representative domain names can make users unforgettable, and have a huge driving force for brand development and publicity. Therefore, many terminals are willing to spend a lot of money to acquire high-quality domain names.
Domain names are the path and window for Internet resources to lead enterprises, and are unique "online signs". If you want to achieve long-term development in the industry, the most direct and effective way is to hold a unique brand domain name that cannot be easily imitated, expand brand influence, and gain user trust!
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.