.APP domain name: the new favorite of mobile Internet
DomainCn
In 2015, Google spent $25 million to acquire the new top-level domain name .APP. Since then, this domain name suffix designed specifically for applications has quickly emerged in the field of mobile Internet. By the first quarter of 2025, according to data, the number of .APP domain name registrations has exceeded 650,000, accounting for 34% of the Chinese market.
Technology empowerment: dual guarantee of security and speed
The .APP domain name has an innate "security gene". Google requires all domain names with this suffix to enable HTTPS encryption, and with the TLS security policy of the Android system, when accessing the .APP site, the browser will directly display a green security lock to ensure data encryption transmission. On the official website of China Merchants Bank's Palm Life APP, this feature effectively guarantees the security of an average of one million mobile payment transactions per day.
At the same time, the .APP domain name supports the HTTP/3 protocol, and the transmission efficiency is 30% higher than HTTP/2. After a live broadcast platform adopted the .APP suffix, the loading speed of the first screen of the live broadcast room dropped significantly, and the user retention rate increased significantly.
Adapting to multiple scenarios, official portal for native applications
.APP domain names and mobile applications are highly compatible. The overseas version of TikTok and Tencent's "Honor of Kings" official website both use the .APP suffix, which improves user conversion rate and brand awareness.
Enterprise digital transformation
On the B side, enterprise-level service platforms such as Alibaba Cloud and Kingdee have adopted the .APP domain name to reduce user memory costs and increase page click-through rates.
Innovative technology test field
With the rise of AI, AR/VR technology, the .APP domain name has become a "testing ground" for cutting-edge applications. ChatGPT deploys a lightweight interactive portal, and the official website of the AR navigation application, both of which convey a technologically advanced image with the help of the .APP suffix.
Ecological support and future potential
Google continues to optimize the .APP ecosystem by providing developer tools, brand protection and traffic support. This makes the .APP domain name a popular digital asset, and the three-character .APP domain name has great potential for value-added.
Looking ahead, global mobile application downloads are expected to continue to grow, and the value of the .APP domain name as a mobile ecosystem portal will become increasingly prominent. Enterprises, developers and investors can seize this trend and tap its potential value.
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