A good domain name is a huge intangible asset for individuals and companies!

A good domain name can bring traffic and save a huge amount of advertising costs. No wonder business.com was sold in the United States for 7.5 million US dollars. According to industry insiders, this domain name can earn millions of dollars in advertising fees every year. These are facts and not groundless. A good domain name will be a huge intangible asset for individuals and companies. The value of the domain name of Yahoo website alone exceeds 100 million US dollars. Obviously, a good domain name suitable for your company will undoubtedly bring huge benefits to your company.

1. What is the importance of domain names to companies?

1. It can increase the network visibility of companies

You find that the business card given to you by the other party is printed with the domain name of their company's business name (company name). The management level of the boss of this company must be good, and he understands information management and can be trusted.

2. It can enhance customer trust

If the company's business name is a popular business name (there are many companies with the same name in the country), they can use this domain name, which proves that they are strong because they have advanced awareness and can cooperate.

3. Miscellaneous domain names are absolutely not advisable

The domain name of a company's business name is like a car. The same car, the face you drive out is different, such as a BMW and a few tens of thousands of yuan of miscellaneous brand cars. Compared with using the company's business domain name for e-commerce and creating a domain name that others can't understand (only you can understand the meaning, such as Chinese or homophonic letters), the difference between the two is obvious to anyone who understands. Domain names are difficult to remember, and many people can't find your corporate website, and ultimately lose real orders. This is no joke. (More connotations need to be slowly understood).

4. Domain name and access rate

Why are most people (especially businessmen) keen on establishing domain names corresponding to business names? This is probably related to the access rate. For most Internet business users, they are novices and are not as proficient in various search methods as experts in the computer industry. After many steps and inquiries, they finally find the website they need (sometimes they may not be able to find it). For example, when searching, customers usually rashly enter the product name to search, and for so many entries, people usually think that the domain name directly named after the product name will have more concentrated information. Whenever our company's technical staff installs Internet browsing software for foreign trade companies, those salesmen always show the greatest interest in the website named after the product name, and I am the same. Because people always look at new things with traditional eyes.

2. Characteristics of domain names

Since domain names and trademarks are unique in their respective categories, and with the development of the Internet, from the perspective of establishing the image of the enterprise, domain names are, in a sense, subtly connected with trademarks. Therefore, it has certain common characteristics with trademarks. When many companies choose domain names, they often hope to use domain names that are consistent with their own corporate trademarks.

1. Identification, domain names have a role similar to product trademarks and corporate logos. If a corporate domain name is registered by others, it is equivalent to a trademark being registered, which poses a huge potential threat to the company's international exchanges, product market expansion, corporate image, etc.

2. Uniqueness, since international domain names are the only registered in the world, if a domain name is registered, no other organization in the world has the right to register the same domain name.

3. Necessity. In addition to identifying the image of the enterprise, the domain name is also the first step for the enterprise to establish its own website on the Internet, and it is an indispensable step.

Now many enterprises say that the website has no effect. The problem lies in the domain name of the website to a large extent, especially now that there are websites everywhere. If you use a self-created domain name instead of the real name domain name of the enterprise, it is actually harder than finding a needle in a haystack for others to think of and find this website. It is useless even if your website system and content are the best. How can a website that no one visits be effective? Unless you use funds thousands of times higher than the value of the domain name to promote and promote to achieve the effect, the network industry calls it "burning .COM", which is "picking up sesame seeds and losing watermelons" in reality. If this business name domain name belongs to you, customers will remember it easily, and it will also bring long-term brand benefits.

We all know that the value of a successful brand is huge and is an infinite wealth of the enterprise. Brand is a kind of culture that is invisible but can be truly felt. We also know that it is very difficult to build a well-known brand, which requires a lot of advertising costs and high-quality marketing personnel.

How much advertising fee can a business brand domain name save? How much economic and brand benefit can it bring to the enterprise? Those who have practiced it know it clearly. Unfortunately, some enterprises are willing to spend a lot of money on short-term and ineffective advertising in other media, but ignore the use of only a few tenths or even one percent of other advertising fees to seek business brand domain names that can bring long-term benefits. It can be seen that the concept is still very backward. When you really regret it, you will find that you have already lost a large number of customers and lost a lot of money. Take a simple example. A customer wants to buy a product. Now there are two brands to choose from. The customer first enters your corporate domain name and finds that it is another website. Then he enters the domain name of another company and easily enters smoothly and gets enough information. Then tell me the result. Who is the customer more likely to choose?

International top-level domain names are most familiar and remembered by netizens because of their popularity and expression. People have long been accustomed to directly entering .com and then pressing Enter. In this sense, it should be the best carrier of corporate network brands. The simplest and best domain name that can reflect the corporate brand on the Internet and can be naturally accepted by domestic consumers is the company's own business name (name) or trademark domain name (according to the actual situation, there are English and Pinyin).

Domain name resources are a scarce resource. At present, many domestic companies lack brand awareness on the Internet. The era of good wine needs no bush has long passed. The seriousness and urgency of the problem of creating and protecting network brands should be highly valued by society and enterprises. Strong companies should register them with multiple suffixes such as .COM, .NET, .IO, .VC, etc., use .COM as the main domain name for publicity, and other suffix domain names point to the same site for protection. Some companies think that if there is no .COM domain name, they can just use any other suffix domain name. This is absolutely not advisable and will cause great damage to the implementation of brand strategy. The reason is simple. The greater your publicity efforts, the greater the benefits generated by the owners of the same .COM companies. On the contrary, the possibility of recovery is less. If it is obtained by competitors, the loss cannot be calculated in terms of money. The final result is to help others make clothes. Completing the brand strategy as early as possible will have a great effect on the healthy expansion of the enterprise.