Domain name tips! Is it better to choose a domain name in pinyin or abbreviation?
DomainCn
Looking at the well-known Chinese companies, their company domain names are very simple. For example, Tencent, one of the BAT companies, has a domain name of tencent, which is the same as the company name. Its QQ is also very simple.
Tencent.com
In the past, Jia Yueting spent 1.5 million US dollars to acquire the domain name of ff as the domain name of Faraday Future. When Jia Yueting was in China, he also spent 62 million RMB to purchase the domain name of le as the official website of LeTV.
FF Automobile
An opposite example on this issue is Meituan and Ele.me. The domain names of these two companies that occupy the domestic market are phonetic spellings of Chinese.
Meituan.com
So why do larger companies have high requirements for domain names?
In fact, don’t think that the domain name is just a few simple letters. In fact, it is a brand’s "identity card" in the online world! This is not an exaggeration. Therefore, there is a saying on the Internet: Those who are willing to spend money on domain names will not have a bad future.
Warren Buffett believes that companies that benefit from some kind of continuous or long-term competitive advantage often have a higher return on equity. The domain name is an absolute sustainable competitive advantage. The improvement of any company's brand cannot be separated from the efforts of all aspects, and the domain name is only one of them.
First of all, the domain name will undoubtedly improve the brand recognition.
The importance of brand recognition lies in the fact that the target group needs to recognize the brand after the first and second glances. If a brand is still not remembered after three or four glances, and is easily confused, then it is a typical brand recognition is not high.
High recognition
Take JD.com, which is well known to everyone, as an example. What was JD.com's domain name before? 360buy.com. Normal people will think at first glance, is it related to Qihoo 360?
Qihoo 360
Such vague brand recognition can easily reduce the morale of a brand just after its launch. So later they changed to jingdong.com, which was much better. Later, they changed to the more atmospheric and minimalist domain name JD.com, which greatly improved the brand awareness! At this point, we have to admit that the domain name JD.com played a huge role.
JD.com
Secondly, free communication channels and diversified marketing methods
No one cares about the amount of money a brand spends on advertising, but if a brand spends a lot of money to buy a domain name, the domain name circle and even the Internet world will explode. We have seen many such examples.
Explosive effect
LeTV and Tesla are both typical cases. After Tesla acquired Tesla.com, Tesla was definitely on countless headlines. The viral marketing method behind it did not cost a penny, but achieved earth-shaking results.
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