How does an enterprise platform choose a domain name and protect its brand?

A good domain name can often give a good interpretation of the image and strength of the company. A concise, easy-to-remember domain name that matches the company name or product can leave a good impression on visitors. So, how should the company website construction correctly choose a domain name?

First, the length of the domain name. Companies should try to choose a domain name with shorter characters as the domain name of the company website. Generally speaking, a length of less than 6 characters or less than 3 Chinese characters is more appropriate. If the company chooses a longer domain name, when the user opens the sub-column, the address in the address bar will appear very long.

Second, the meaning of the domain name. Companies should try to choose a domain name with meaning, such as a domain name related to the company's name or a domain name related to the company's products. I have seen many websites of foreign trade companies, and their domain names are simply unbearable, that is, a few English letters are randomly found and randomly combined to form a domain name. When I saw a website with such a domain name, my first feeling was "the strength of this company must not be very good." Yes, that's right. When doing business with foreigners, it is crucial to show the strength of your company in many aspects, which is directly related to whether the order is completed.

Third, the suffix of the domain name. Common suffixes include com, net, org, cn, com.cn, etc. With so many suffixes, which one should be chosen as a corporate website? There are articles on the Internet that say different suffixes are suitable for different types of websites. This is indeed true, but in my opinion, corporate websites should try to choose domain names with the suffix com. As we all know, com is the earliest universal top-level domain name, and com is also an international universal domain name. Therefore, choosing com as the suffix can make the company look more professional and profound.

Fourth, domain name brand protection. On the basis of the .com domain name, register or purchase brand name .cn, brand name .com.cn, brand name .net domain names, which are all mainstream domain names. Protect them, and you will have more domain name choices for websites in the future. If you consider brand internationalization, you also need to register or purchase brand name .jp, brand name .ra, brand name .en and other country domain names. For example, baidu.jp and baidu.co.jp are very important for Baidu to enter Japan.

When a company registers a trademark, it always hopes to show the company's style and image to customers, and the same is true for the choice of domain name. An excellent domain name can often get a high first impression score.