Old domain names are becoming increasingly scarce, and they have many benefits, so they must be well maintained
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Old domain names are becoming increasingly rare. If you happen to have an old domain name, you must maintain it well. It is a high-quality "digital asset" and will definitely have great value in the future. If you don't have an old domain name, you can start cultivating it from now on. So how to maintain and cultivate it? Take a look here.
1. Timely renewal
Renewal may seem like a small problem, but it has a big impact. Most domain names are renewed once a year or once every three years. Usually, renewal will be ignored due to busy work. If an old domain name with weight is not renewed in time after expiration, many people will stare at it and it will be registered by someone else accidentally. It costs a high price to get it back, and people may not sell it. Therefore, corporate website operators must understand the expiration time of each domain name and renew it in time.
2. Keep it updated
The biggest role of having an old domain name is to optimize it, so keeping it updated is one of the important means. As long as the website has a certain weight and keeps updating, the keyword ranking will be better than the new site, which is equivalent to spending very little money to achieve the greatest effect. Because search engines will include the company's keyword ranking under the domain name. After years of optimization, many keywords of a website will rank high in the search engine results page.
3. Multiple optimizations
A website can correspond to multiple domain names, provided that 301 redirects to the main domain name. For example, if a company has four brand domain names, ABC.com, ABC.net, ABC.cn, and ABC.com.cn, and these four domain names are connected to a website at the same time, then all four domain names need to be optimized. However, if you want to optimize the search engine ranking of this website, you can only choose one of the domain names to optimize, and the other three do not need to be optimized. If you choose one as the main object for optimization, then all optimizations will appear in the name of the domain name, and other domain names do not need to waste time and energy to optimize.
4. Domain name certificate
Finally, as long as the domain name is registered in China, no matter what industry it is, there will be a domain name certificate that proves the ownership of the domain name. Enterprises can download the domain name certificate of the website through the domain name service provider, and prove the owner information of this domain name through the information on the domain name certificate.
Having an old domain name in hand means that you have a good investment vision. Old domain names are not only rare, but also the result of years of hard work. Therefore, it sounds easy to maintain it well, but it requires down-to-earth work. Many people once had a good domain name, but missed the opportunity because they accidentally forgot to renew it or sold it at a low price. After reading this, you must take good care of your old domain name.
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