How do you decide which domains to renew? How do you price domains for sale?

In domain name investment, which domain names to renew is an important and carefully considered task. With the increase in domain name renewal fees, especially after the price increase of .com domain names, investors are facing increasing pressure. Therefore, it is particularly important to scientifically decide which domain names are worth renewing. Here are some key factors that can help you make an informed decision.

1. Quotation Status

The quotation history of a domain name is an important indicator of its potential value. If you receive multiple quotes, especially higher quotes, this usually indicates that the domain name has a certain demand in the market. Even low quotes are worth paying attention to because they can provide more data about the market's interest in the domain name. However, it should be noted that a too low minimum bid may affect your position in the negotiation.

2. Visits

The number of visits to a domain name is also a factor worth paying attention to. Although the number of visits does not necessarily directly lead to the sale of the domain name, it can reflect the interest of potential buyers. By using landers such as Dan and Sedo, you can track the visits to the domain name. It should be noted that the visit data of different platforms may vary, so be cautious when comparing.

3. Inquiry

Some platforms allow potential buyers to contact you directly without a specific offer. These inquiries can be another data point for renewal decisions. Recording information about these inquiries, including the platform and the content of the communication, can help you assess the potential value of the domain.

4. Shortlist

If your domain is bookmarked or shortlisted on a platform, this indicates that there is interest in it. For example, on platforms such as SquadHelp, shortlist and visit data can reflect the market appeal of the domain.

5. Recent sales

Looking at the recent sales records of similar domains is also an effective way to determine whether to renew. NameBio is a good resource that can help you find sales data for related domains. This can provide valuable reference for your decision, especially when similar names are performing well in the market.

6. Registrations in other TLDs

Checking for similar registrations in other top-level domains (TLDs) is also a useful strategy. If a term is registered in multiple extensions, it may indicate that the term has a certain demand in the market. Tools such as dotDB and Dofo can help you perform these queries.

7. Whois query

The number of Whois queries can reflect the interest of potential buyers in the domain. If you find a high number of Whois queries for a domain, it may mean that the domain is gaining attention. Whois lookup data from platforms like Epik can help you get this information.

8. Trend Analysis

The long-term value of a domain name can also be assessed by analyzing relevant trends. Using Google Trends and Google Ngram to see the search popularity and usage frequency of related terms can help you predict the future market potential of a domain name.

9. Parking Revenue

If you use a domain parking service to generate revenue, then this revenue can also be used as a basis for renewal. If the domain parking revenue is enough to cover the renewal fee or even slightly exceeds the fee, this is usually a reasonable reason to keep the domain name.

10. Final Thoughts

When deciding whether to renew a domain name, don't rely on just one metric. Consider quotes, traffic, inquiries, recent sales, registrations in other TLDs, Whois lookups, trend analysis, and parking revenue to form a comprehensive assessment. In addition, avoid the sunk cost fallacy and look at the current and future value of the domain name rationally even if a lot of money has been invested.