Why are there fewer and fewer high-quality domain names?

Have you ever opened various domain name registration websites and found that there are fewer and fewer high-quality domain names, especially single-letter top-level domain names? You may be curious, are there really so many existing websites? Are they all used to build websites? Or are they all in the hands of business owners? In fact, neither is true. Everything follows the 28th law, that is, 80% of registered domain names are not used, but lie in the hands of domain name investors. They are a group of people who started playing with domain names a long time ago, the earliest one started in 1998.

Some people want to register a domain name, and check on the registration platform: it has been registered! Without thinking, try again with another domain name. In fact, there is no need. When you decide to choose that domain name, and it happens to have been registered, you might as well enter it in the browser to see if it is activated. Even if it is activated, as long as you have a budget, you can buy it through the domain name trading platform.

Why do many companies now buy a very suitable domain name after making money? The first step is to buy a very suitable domain name, such as QQ, JD, and Alibaba. Later, there are Pinduoduo, Uber, etc. Alibaba's domain name means to Mr. Ma: Even if he only has 500,000 yuan, he will spend 400,000 yuan to buy the domain name alibaba.com. Everyone knows what this domain name means to Alibaba.

There are many high-quality domain names here, such as: yb.com, tb.com, qn.com, vv.com, qd.com. The price ranges from a few hundred to tens of thousands. If you really want to spend more budget, you can earn it back later.

So, for novices, you may not know much about domain names, so here is a little popular science.

1. What is a domain name?

A domain name is a string of addresses. The network is based on the TCP/IP protocol for communication and connection. Each host has a unique and fixed IP address to distinguish the huge number of hosts on the Internet. IP addresses are digital, and it is not convenient to remember more numbers, so people invented domain name addresses, which use character structures.

Simply put, a domain name is to give your website a name that a machine can accept. It is a link between machines and people. Users can accurately find the website they want to visit by entering the domain name in the browser.

2. What does a domain name consist of?

A domain name generally consists of a prefix and a suffix, separated by ".". For example, in baidu.com, baidu is the prefix and .com is the suffix. The domain name prefix is generally composed of numbers and English letters, and can be divided into digital domain names, word domain names, pinyin domain names, letter domain names, and mixed domain names of letters + numbers. This is also the core value of the domain name.

3. What are the characteristics of a domain name?

3.1 The domain name address is advanced and intuitive

Registering a domain name requires application. Most institutions, enterprises, and institutions use the full spelling, abbreviation, or trademark of their own unit name to define their domain names so that others can remember and identify them.

3.2. Domain name is unique

Every domain name on the Internet is unique. If a domain name has been registered, no other institution can register the same domain name. That is, the domain name is a non-renewable resource.

3.3. Domain name is a brand intangible asset

The significance of the existence of a domain name is equivalent to that of a trademark or corporate logo. It can be said to be the "network trademark" of a registered enterprise and an intangible asset of the enterprise. By registering domain names and setting up URLs on the Internet, enterprises have established access channels to the outside world, and network users can link and view them at any time, thereby obtaining extensive business contacts and winning attention and opportunities for themselves. Therefore, the more relevant it is to the corporate brand, the easier it is for users to remember and input, and the more popular and classic domain names have, the greater the influence on a company.

Although it is now the era of short videos, video accounts registered on the platform may be subject to flow restrictions, video deletions, violations and penalties due to platform rules. Your own platform has a higher degree of freedom. As long as the content published complies with the Advertising Law and other laws and regulations, your website will not be easily punished. At most, it will be K-station, and that will only happen if it is a particularly serious violation.

Domain names are so important, so is it difficult for companies and individuals to register a domain name? First of all, there are many detailed rules for registering domain names, and companies with relevant qualifications are required to apply for them. Individuals cannot get domain names by themselves. Secondly, with the development of the Internet, valuable domain names are becoming fewer and fewer. Nowadays, it is becoming more and more difficult to register high-quality domain names. One less is used. Many companies have tried their best to find suitable high-quality domain names, and IDC service providers have also racked their brains to obtain more domain name resources.

As the value of domain names is getting higher and higher, many people with investment vision have already jumped in to register first, resulting in many domain names not being activated. The future development trend will definitely be towards digitalization, so it is understandable that the value of domain names is getting higher and higher. It belongs to a category of digital collections.