How do domain name brokers sell domain names quickly? What are the professional tactics?

As a domain name broker, if you want to sell domain names better and faster, you have to master the domain name rhetoric. If you are both a domain name investor and a domain name broker, you usually come into contact with many customers, and you need to master negotiation skills. Domain name negotiation is about psychological game, which is mainly divided into three stages: early stage, middle stage and late stage. The methods are different in each stage. Let's learn together.

1. Initial negotiation

Being able to reach the early stage of negotiation means that the buyer has the intention to buy. If the domain name is not in our hands, we need to find the seller. We act as an intermediary and play the role of building a communication bridge. Before we have quoted the price, it belongs to the early stage of negotiation. At this time, the most important task is to know the psychological expectations of buyers and sellers, learn more about both parties through various methods, and explore the real needs of buyers. Some customers are just comparing prices, and they must be distinguished, otherwise it will waste their time. There are five steps in the initial stage:

(1) Introduce yourself politely and learn about the customer's information

(2) Understand the customer's demand for domain names

(3) Understand the customer's budget for purchasing domain names and the selling price

(4) Recommend suitable domain names

(5) Start negotiations

A. For sellers

Review whether the domain name is a black rice price

Evaluate the domain name (based on the domain name's appearance, meaning, terminal possibilities, and market conditions)

The types of domain names owned and considered by the customer to determine their preferences and further estimate the budget

Guide the customer to give a specific budget based on the seller's expected price and the market price of the domain name

Collect prices of domain names of the same type for negotiation examples

B. For buyers

Understand the value of the domain name, including the room for price fluctuations, the seller's quotation, and the buyer's quotation received

Query the terminal corresponding to the domain name and understand the basic situation of the terminal enterprise (enterprise name, enterprise establishment time, enterprise registered capital, enterprise type, whether the enterprise is listed, etc.)

Query the domain name enabled by the terminal, and query the terminal's contact information through the terminal website, Qichacha, Tianyancha, domain name whois information, etc.

Understand the domain name cases with high historical transaction prices as the basis for negotiation.

2. Mid-term negotiation

After completing the preliminary preparations, officially start to quote prices. At this time, the actual competition has just begun. In most cases in any industry, the quotation is dead. So we can't quote easily, let the other party know the details and immediately turn around to compare prices. This is human nature and cannot be changed. We should pay attention to the following points:

1. Never directly quote the buyer's highest budget to the seller

2. Prevent the buyer's budget from being too low and making the seller angry

3. If the seller expects a higher price, add your own analysis of the market to test the seller's attitude,

4. If the buyer's budget is low, add your own analysis of the market to test the buyer's attitude

5. If the seller's asking price is high, add your own evaluation of the price to prevent the buyer from getting angry

Summary: Analyze the tough attitudes of both parties, start with the weaker party, stabilize the emotions in the face of a tough attitude, express it euphemistically, and guide and negotiate the price in the face of a mild attitude. Analyze the market price, analyze the domain name value in the face of the terminal, and the historical transaction terminal data can be used as a price reference

3. Final negotiation

Going to this step means that there is still room for negotiation between the two parties, and the price needs to be finalized by the middleman, which tests the middleman's courage and strength. Excellent middlemen can serve both parties very well and get high commissions from them. There are also many things to pay attention to in this period;

A. Finalize the price with the buyer

1. The final transaction price cannot make the other party feel that it is easy to reach. Any price quotation must be twists and turns, and finally it must be determined reluctantly

2. Let the buyer personally state the price he bears and confirm it. It cannot be approximate, almost, or possible

Ask whether the payment can be made in a short time, and the payment time is confirmed to a specific day

B. Finalize the price with the seller

1. Let the seller feel that the broker has done his best

2. Let the seller personally state the price he is willing to sell, and avoid ambiguity

3. Confirm the price validity period and the intention to sell. The time must be specific to the hour. In addition, the intention must be guaranteed to be valid within the agreed time.

Note:

1. When the price is about to be negotiated, confirm the intention and ask whether the transaction can be initiated once it is reached,

This means preventing the other party from reneging

2. When the price is negotiated, simply confirm and initiate the transaction as quickly as possible to prevent both parties from reneging

3. Before the transaction is initiated, the buyer, seller, and broker need to confirm the transaction information, including the domain name, price, platform ID, transfer method, transfer time, and payment time.

The above is about the words of domain name brokers selling domain names. Of course, this is based on the situation where the domain name is in the hands of the holder and the domain name middleman is mediating. There are many ways to trade real domain names, such as: fixed price, auction, gift, etc. This refers to the situation where the buyer cannot find the seller and needs a middleman to communicate.