What is an old domain name? What are the benefits of using an old domain name for a website domain name?

For those who are engaged in the website operation industry or invest in domain names, domain names are very familiar to everyone. They are an important part of the website. There are new domain names and old domain names. What is a new domain name? What is an old domain name?

A new domain name is a fresh domain name that no one has used. An old domain name is a domain name owned by someone else, that is, a second-hand domain name. So how do you know whether the domain name is a new domain name or an old domain name?

1. What is an old domain name

An old domain name is a domain name that has been registered before, a website has been built for several years, and then it has expired due to some reasons. From the perspective of search engine optimization, an old domain name with SEO value must be a domain name that has been used, has traces on the Internet, and has gained the trust of search engines. And these valuable old domain names, regardless of whether they are optimized or not, after the domain name is recycled or resold, its external links or information are still valid. If it is re-registered and used, it can shorten the optimization time.

2. How to query old domain names

1. Paste the domain name into Baidu to see if the corresponding information page can be displayed.

2. In Baidu, site:domain name, see how many included data there are

3. Enter the domain name into the Aizhan website query platform,

Three, the benefits of old domain names

1. The domain name has historical external links

If there are still some external links for the domain name that has been used before, these links are trusted by the search engine and will add points to your website. It will be relatively easier to do SEO optimization after you enable it.

2. Old domain names are easy to include

Old domain names have been included in the databases of major search engines and will be saved in the historical database. When you re-enable it, the information in the historical database will be reactivated, and even included directly when it goes online.

This principle is like when we buy goods, we are always more likely to accept high-quality old brands with a long history, such as century-old stores and ancestral secret recipes, which are more easily accepted by everyone, while new brands are not so quickly accepted. The same is true in the eyes of search engines. Your domain name has communicated with the search engine before, and the search engine will think that this site has a certain trust value.

3. Old domain names shorten the optimization cycle

Based on the above reasons, old domain names are often included faster and the sandbox period is shorter. The optimization cycle is shorter. You may have seen the cases published by Fuzi SEO, which often magically achieves 7-day ranking on the homepage, and also uses this point.

4. How to choose an old domain name

First: The domain name has not been K before, and the industry is a legitimate industry, not a gray industry. To buy a good old domain name, it is essential to check the domain name history snapshot. But whether there is gray, whether the theme is related to the site you are about to build. It would be better if the domain name history is related to the content you want to do.

Second: The continuous time of building the site should preferably be more than 3 years. Use the domain name to search every search engine, and you can also check whether it is effectively included. If it is effective,

Third: Check whether it is blocked, QQ and WeChat report viruses, and interception (confirm before purchase).

Fourth: The last time the site was built is preferably 2-3 years away from now.

Fifth: It is best to have historical weight and historical index volume.

The more stable the historical record of the site, the more stable the traffic will be. And some sites with high weights, but those that used to do different themes, may have brushed weights, which can be judged by combining historical snapshots and external link anchor texts.

Sixth: Of course, if there is a record and the record has not been lost, it is the best.

The above is the answer that the domain mall has sorted out for you about how to check old domain names and what are the benefits of old domain names.