Are domain names really valuable? Check out the applications of domain names in life

It is not uncommon for Chinese people to have a mobile phone. We have moved from the PC era to the mobile era. The general website traffic PC:M=2:8. With the rise of short videos, even rural grandpas and aunts use mobile phones to watch videos. In the eyes of many people, domain names are not as popular as before. Do you think that domain names will have no role in the future?

However, is this really the case?

It is undeniable that domain names are like infrastructure in the Internet. Domain names are like mobile phone numbers, and servers are like communication service providers. The association between domain names and IP addresses allows ordinary people to browse the web conveniently.

When you think that domain names are gradually disappearing from the public's view and are not optimistic about them, they actually exist in another way on the Internet. New scenes such as App applications, mini-programs, and H5 installed on our mobile phones have quickly occupied people's sight. Their existence is based on the existence of PC domain names.

The following points can currently use domain names:

1. Software APP

If the mid-1990s is regarded as the starting point for the real commercial use of the Internet, then domain names were indeed born in the earlier "pioneering era", illuminating the way home for "primitives" in the night of slash-and-burn farming. But in fact, just as people today read headlines, browse Weibo, play Douyin... they all know the role of new technologies such as mobile, cloud, and big data behind them, but they don’t know that most of the data transmission in APP is through interface calls, and the content must be called through a domain name with parameters. As a derivative of the PC side, the normal operation of APP is inseparable from the support of the PC side, so APP cannot replace the domain name or the PC side.

2. Mini Programs

Nowadays, it is common to add mini programs to various APPs. The "Sheep Sheep" that became popular a few months ago was a mini program made from WeChat. Many public accounts can also join. The prerequisite is to bind a domain name.

3. Metaverse

Even if we enter the metaverse, which is still in the imagination stage in the future, we cannot do without the guidance of the "house number" domain name, but the requirements for domain name technology have been further improved. In the era of the metaverse, there is an objective need for "more accurate, more refined, and more personalized" social user information. At present, the only top intermediary on the Internet only has the "domain name/IP address" information intermediary function. In the future, it may also need to assume other more detailed intermediary functions such as "user identity identification, user business communication access behavior authorization".

Therefore, on the technical level, it can be said that domain names have not disappeared, but have accompanied the development of the Internet all the way, and their application value is also being continuously released with the advancement and development of new technologies. In terms of brand value, in the digital economy era represented by new technologies such as mobile, cloud computing, big data, and the Internet of Things, domain names are releasing richer new values and more profound new connotations, and the value dimension of domain names is broader and deeper.

From the front to the back, the domain name system remains the same.

There are three essential attributes of domain names:

First, address attribute

As the address standard of the Internet world, domain names have the characteristics of global uniqueness and can serve as "house number addresses". A domain name that is easy for customers to remember and contact will also promote the rapid "door-to-door" of related business opportunities.

Second, the connection attribute

In today's digital economy era, facing the dual world composed of the physical world and the digital world, domain names play more of a connector role, representing an important entrance to the digital world;

At the same time, domain names provide an effective connection path for the connection and integration of offline channels and online channels of enterprises or commercial organizations, and become an important channel for traffic import.

Third, the logo attribute

Domain names also represent the image and signboard of the enterprise to a large extent. If the corporate logo and registered trademark are unified, it will often play a huge role in the shaping of the overall brand image of the enterprise

Summary:

In a sense, the role played by domain names and the size of their role depend on the richness of information in the Internet world. The louder the voice of the Internet world, the greater the role played by domain names in it. In the future, the domain name system will no longer exist only as a network entrance, but will become an important embodiment of enterprises shaping brand value, promoting brand overseas, conveying culture and enhancing strategic significance. We should seize the opportunity of the next round of top-level domain name applications, rationally allocate resources, and shape new Chinese corporate brands in the digital era around key basic resources of the Internet.