What is a good domain name?

What kind of domain name is a "good domain name" is a question that many domain name investors are very concerned about. In addition, the editor has read many discussions on the Internet and found that everyone's opinions are not exactly the same. Some friends are more stubborn in insisting on the three principles of "short, digital, and pinyin". In fact, this is nothing. Generally speaking, what you like is the good domain name in your mind, which is none of other people's business. However, from the perspective of building a website or investing, choosing a good domain name is really particular.

Domain name is the house number of the Internet. A good domain name is like a property right in a good location. A good domain name is also the cornerstone of your website's success. But how can you identify which domain names are good?

.COM is the "kingly way"

Although many places now tell you how scarce the .com domain name is and how rare it is to have a good domain name; tell you how a certain suffix replaces .com and how valuable it is to invest. But if you carefully study the growth rate of newly registered domain names with various suffixes and the annual domain name transaction rankings, you will find that .COM is the "kingly way", and this trend may continue for a long time.

Of course, some suffixes are also good, such as .de, .uk, but the requirements for such country domain names are very strict. Although some friends will successfully register by making false information, the editor of Yemei Network can carefully remind everyone that if you use false information, even if it is not found by the registry, it will never be yours. You only have the right to use it. From an investment perspective, no matter how good this domain name is, it has no investment value for you.

Government or private organizations may prefer to use the .org domain name suffix to build websites. If a company wants to show its clear regional characteristics, it is more willing to register a national domain name (for example: .net, .co.uk, .cn, etc.). But in addition, the .com domain name is always the first choice for building a website, because it is the most popular on the Internet and has long been deeply rooted in people's hearts. Perhaps in the near future, the .com domain name will be replaced by other domain names, but at present, the status of the .com domain name in people's hearts cannot be ignored.

The domain name should be easy to spell

If visitors spell your domain name incorrectly, they will go to someone else's website. Therefore, it is necessary to avoid using some strange foreign words, because they have complex pronunciations, weird letter combinations, etc., which will cause people to spell incorrectly.

Pinyin type, Pinyin type is the most popular domain name, and it has the deepest impression on Chinese people. Whether it is double or triple pinyin, as long as it is catchy, it is a good domain name. Of course, Pinyin domain names also include the full spelling of the name.

A good domain name should be short, concise and easy to remember

At present, almost all 3-4 letter word .com domain names have been registered, which is not a coincidence. Even 5-letter word domain names are disappearing rapidly. Short is usually easy to remember, and it is easy to piece together the meaning of the domain name, so short domain names are usually popular.

You should know that quite a number of netizens don't use bookmarks at all. They just remember the domain names of their favorite websites and type them out when they go online. You can imagine how many such visitors you will lose if your domain name is very complicated and difficult to remember. Just this point, you lose.

Good domain names are attractive and descriptive

A domain name with branding effect often has a good pronunciation, interesting letter combinations or attractive visual effects. Sometimes such domain names are not descriptive, but they are just as effective.

Trademark brand domain names allow visitors to naturally associate your website and content with a certain name. For example, yuming.com domain name mall. Note that such domain names are also descriptive, but not always.

Many visitors come to your website through search engines or direct links on other websites. That is, they come here because they find your domain name attractive.

If your domain name is descriptive, visitors know what your website is about before entering. If relevant keywords appear in your domain name, it will also help your ranking in search engines.

Pay attention to copyright issues

Some friends like to take advantage of well-known institutions (enterprises or other) or well-known brands, and they can't wait to register Google.xxx. In fact, it is recommended that you study some legal documents on domain name dispute resolution before doing these things (this site will introduce them in a special article later). Don't be too smart... Malicious registration, whether in China or abroad, will not protect you.

Do more analysis when investing in domain names

Analyze the domain names that have dropped, the annual transaction ranking of the domain name market, and the industry terms of various industries to get inspiration from them

For example, if someone is engaged in the concept of "Internet of Things", you can consider registering domain names related to "Internet of Things", if someone is "cloud", you can register domain names related to "cloud", and if someone is "group buying", you can register domain names related to "group buying". Although this cannot guarantee that you will make a lot of money, at least you will not lose money.

Be clean and neat

After thinking of a domain name, register it immediately. Don't wait until there is a discount code or wait until the price drops before buying. Because there will be many people in the world who have thought of this domain name like you, and the opportunity is fleeting. Don't lose a good domain name that is likely to create wealth for you for a few dollars of discount.

For enterprises, domain names are the identity of the website after all. They cannot be registered casually and put into use without thinking. If you plan to build a website for a long time, you should think twice before acting. Using a better domain name to obtain better word-of-mouth communication is the hard truth. Otherwise, if the brand grows bigger and bigger, changing the domain name in the middle will be a kind of damage, which is not good for both you and the users.

For domain name investors, you can choose some recently popular keywords to register domain names, or follow the recent popular trends to register domain names. This is a short-term investment with a fast return rate. For long-term investment, you need to choose some words or word combinations that have practical meaning. In the short term, no one wants to buy these domain names, but as long as they have practical meaning, there will always be companies that can use them.