Old domain names and new domain names have their own characteristics. Why do we recommend old domain names for optimization?

In society, "old" means seniority, authority, and advantages; it also exists in Internet domain names. Old domain names and new domain names have their own characteristics. Old domain names are easy to be included and can shorten the optimization cycle. New domain names are equivalent to a blank sheet of paper, with unlimited optimization space. If you want to choose between old domain names and new domain names for a website, you must give priority to old domain names.

1. Characteristics of old domain names

In addition to the long registration time, old domain names have many advantages. They must be judged by many standards. Sometimes the registered domain name may be an old domain name, but the previous holder did not renew it and was deleted by the system and released to the domain name market. We will not discuss these for the time being. Here we will explain why you must choose an old domain name for website optimization.

1. High weight

The biggest advantage of old domain names is that the higher the weight, the higher the relevance, the higher the weight, and the greater the effect. For example, if you are optimizing a keyword "rural self-built house design", a domain name with a long time and high weight will rank better than a newly registered one.

2. Fast optimization

The weight of old domain names is accumulated over time. The longer the time, the better the ranking. It is impossible for a new site to surpass the weight of old domain names in the short term. We don’t need to worry about this, because every old domain name comes from a new domain name, and it needs to go through a process. If your website wants a higher weight optimization method. You also have to go through this process.

3. High value

Buying a domain name is like buying a house. A good domain name is a good house. It can be used or sold. Having an old domain name means unlimited possibilities. The domain name is first registered first served. A good domain name is equivalent to a good "location". If you don’t build a website one day, you can still make a fortune when you resell it.

2. Characteristics of new domain names

1. Difficult to optimize

People who have done website optimization know that new domain names are much more difficult to optimize than old domain names. I have personally optimized a new site. After 6 months of daily updates, the keywords are still 0. Until a year later, the keywords have sporadically increased. At present, in almost two years, there are more than 70 keywords.

After optimizing an old domain name with 20 years of history, I also insisted on updating it every day. After 1 and a half months, the keywords increased to 15. Now 3 months have passed, and more than 20 keywords have been ranked.

2. Easy to be K

Now the Internet content control is relatively strict. New domain names must not do anything illegal, which is easy to be K, such as using black and fake means, or bulk collection of content, etc. Old domain names can be used more or less. As long as they are not caught, it will not be a big problem if they are not caught for a long time.

If a Trojan horse is implanted by criminals accidentally, the website will experience a lot of twists and turns. Generally, most websites will experience this, and it is hard to prevent it. Many domain names I have handled have thousands of malicious attacks every day, both domestic and foreign, and they are endless.

3. Long collection cycle

We know that search engines crawl on the Internet and put them into the database first. Each new site will have a sandbox period, commonly known as the assessment period. Wait until the website is updated on the right track, and then slowly release the collection volume, which is generally 3-6 months. Before this, the keywords and collection volume we saw were both 0.

In fact, this kind of old domain name is better optimized than new domain names. Compared with other rules, it is traditional and abnormal. Now short videos can rise against the trend because they do the opposite of websites. Generally, newly registered accounts have traffic support, and novice accounts will have extra "care". It is conducive to the rapid start of new accounts, so that they will not give up because they see no hope. Old accounts do not have it.

However, the rules are set by others. If we want to participate, we can only abide by the rules of the game. In the PC Internet, old domain names are more optimized than new domain names, which cannot be changed.