ID Registry CMO talks about corporate domain names and brand concepts

In today's era of rapid digital development, domain names have become an extremely important "business card" for enterprises in the Internet world. It not only affects whether users can easily find enterprises, but also is a key window for conveying brand image and value. However, as the global domain name registration market continues to expand, it has now reached about 369 million. Behind this prosperity, enterprises face many considerations and challenges in domain name selection. So, how can enterprises make the right choice in this complex world of domain names? Let's take a deep look at the doorway.

1. Current status of domain name registration and key considerations

According to the "Internet Domain Name Industry Report (2024)" of the China Academy of Information and Communications Technology, the global domain name registration market is about 369 million, which makes it difficult for start-ups to register an ideal domain name.

The CMO of the ID Registry put forward the view that when enterprises choose domain names, they must not compromise their own brand concept or reshape their brands in order to obtain an ideal domain name. Rachel Sterling, CMO of ID Registry, emphasized that trust and authenticity are particularly critical factors in the domain name selection process. Only when the brand name or website is highly consistent with the products, services and value concepts provided can it win the trust of customers when they first contact with them.

2. Advantages and selection suggestions of descriptive domain names

Descriptive domain names use meaningful keywords as domain name suffixes and have many advantages. On the one hand, it can intuitively show the content of the website to users and search engines; on the other hand, it can also improve the effect of search engine optimization. At a time when traditional domain name resources are becoming increasingly scarce, descriptive domain names create an excellent opportunity for companies to create unique and keyword-rich URLs, which helps to build a strong resonance between the brand and the target audience.

3. Specific case analysis

Take the SEO consulting company The Search Brothers as an example. The company successfully attracted a large number of potential customers and defeated many competitors in search engines by using descriptive domain names such as seo.consulting, seo.services and online.marketing. This multi-domain strategy can not only capture more search queries and expand the coverage of potential customers, but also give it a favorable position in the fierce market competition.

4. Domain name selection suggestions for different industries

For different industries, it is very important to choose a suitable domain name. For example, individuals or companies that provide professional services can consider using a .pro domain name, because it can quickly demonstrate professionalism and credibility, especially suitable for people who provide professional services such as marketing experts, photographers, insurance consultants, and tax planners. For law firms that provide professional legal services, choosing "legal.pro" as a domain name can immediately convey their professionalism.