What should a novice do when he encounters the problem of changing domain name? What rules should he follow?

In fact, the domain name refers to the name of the website in the Internet world. From a broad perspective, this is the embodiment of the brand value of the enterprise on the Internet. From the perspective of engine optimization, all SEO strategies are aimed at enhancing the value of the domain name, and all content and traffic, and even the user's understanding of the website are based on this domain name.

1. 301 redirection

Domain name change, 301 redirection is inevitable, this must be done, and it is the most important. 301 can transfer the weight, traffic, ranking, etc. of the original domain name to the new domain name. The first purpose of 301 redirection is to tell the search engine that the original URL has been permanently changed and the new domain name is a replacement for the old domain name.

Link replacement If the internal links in the website use absolute paths, it is recommended to change to the link path of the new domain name. At the same time, external links should also try to contact the other party's website so that the other party can replace the links on the website with the new domain name. The advantage of doing this is that it can reduce the weight transfer process of 301 and speed up the search engine's update of the new domain name.

2. Observation

Observe the search engine's update, inclusion, ranking and traffic of the new domain name. Generally speaking, after 1 month from 301 from the old domain to the new domain, the new domain will gradually gain some weight from the old domain. However, please note that the time required for each site to take effect will be different. The larger and more important a website is, the faster it will take effect. In other words, if it is an ordinary website, if the spider crawls not frequently enough, it is difficult to say that the new domain will be converted quickly.