What should be paid attention to when choosing a domain name?

The domain name investment market is full of ups and downs every day. Some people want to buy lottery tickets after investing in good domain names, while some people buy a lot of domain names but are overwhelmed by renewal fees. So what should you pay attention to when looking at domain names?

In the domain name market, there is a saying called "stick to value investment". However, what is value investment, and how to choose a suitable domain name when investing in a domain name? Let's talk about what type of domain names are good domain names and worth investing in!

Good domain names should be short and concise

At present, almost all 3-4 letter word .com domain names have been registered, which is not a coincidence. Even 5-letter word domain names are disappearing rapidly.

There is no clear requirement for how many letters to aim for when registering domain names. Just remember: the shorter the better. If you really need guidance in this regard, keep them within 10 letters, but never more than 20 letters.

Single-word domain names are best, double-word domain names are also good, and three-word domain names are average. If you want to register a domain name consisting of 4 or more words, it is definitely a bad idea.

A good domain name should be easy to remember

You should know that quite a number of Internet users do not use bookmarks at all. They just remember the domain names of their favorite websites and type them out when they go online. You can imagine how many visitors you will lose if your domain name is very complicated and difficult to remember. Just this point, you lose.

A good domain name should be easy to spell

If a visitor spells your domain name wrong, he will go to someone else's website. Therefore, it is necessary to avoid using some strange foreign words, because they have complex pronunciations, weird letter combinations, etc., which will make people spell wrong.

Pinyin type, Pinyin type is the most popular domain name, and it has the deepest impression on Chinese people. Whether it is double pinyin or triple pinyin, as long as it is catchy, it is a good domain name. Of course, Pinyin domain names also include the full spelling of the name.

A good domain name should have a .com suffix

Government or private organizations may prefer to use the .org domain name suffix when building a website. If a company wants to show its clear regional characteristics, it is more willing to register a national domain name (for example: .it, .co.uk, .cn, etc.). But other than that, the .com domain name is always the first choice for building a website because it is the most popular on the Internet and has long been deeply rooted in people's hearts. Perhaps in the near future, the .com domain name will be replaced by other domain names, but the current status of the .com domain name in people's minds cannot be ignored.

A good domain name should be descriptive

Many visitors come to your website through search engines or direct links on other websites. That is, they come here because they find your domain name attractive.

If your domain name is descriptive, then visitors know what your website is about before entering the visit. If relevant keywords appear in your domain name, it will also help your ranking in search engines.

A good domain name should have a brand effect

A domain name with a brand effect often has a good pronunciation, an interesting combination of letters, or an attractive visual effect. Sometimes such a domain name is not descriptive, but it is just as effective.

Trademark brand domain names allow visitors to naturally associate your website and content with a certain name. Note that such domain names are also descriptive, but not always.

Coincidentally, from another perspective, there are also several types of domain names that are not very good. Sometimes they are registered on impulse, and some are registered under influence. Let's share them with you one by one:

First, there are symbols in the middle.

Domain names with a hyphen in the middle are quite unfriendly, making it very troublesome for users to enter. Some users who are not proficient in computer use don't even know how to enter a hyphen. For ordinary users, this type of domain name does not look very professional, and it is generally not recommended to register domain names with symbols.

Second, domain names that are too complicated and too long.

For domain names that are too complicated, they are generally registered according to the full spelling of the company name, or the company's abbreviation. This type of domain name is probably only understood by oneself, and it is basically useless to others. Another type is a domain name that is too long. If the domain name is more than six characters, netizens rarely enter it. They all search directly in Baidu. If it is too long, users basically won't enter it.

Third, it is related to the brand.

Domain names related to the brand are not domain names similar to the brand. The original intention of registering such domain names is often to imitate some brands, but too similar domain names have been registered. As long as some domain names that look similar but are actually far different are registered, the value of such domain names is not great.

Domain names represent the identity of the website. They cannot be registered casually and put into use without thinking. If you plan to build a website for a long time, you should think twice before acting. Using a better domain name to obtain better word-of-mouth communication is the hard truth. Otherwise, if the brand grows bigger and bigger, changing the domain name in the middle will be a kind of damage, which is not good for both you and the users.