What is a domain name? What is the role of a domain name?

Many people have been engaged in domain name investment for many years. The characteristics of the industry are low threshold and high return. Because of such advantages, it is deeply concerned and loved by people.

What is a domain name?

Domain Name (English: Domain Name), referred to as domain name, network domain, is the name of a computer or computer group on the Internet composed of a string of names separated by dots, which is used to identify the electronic location of the computer (sometimes also refers to the geographical location) during data transmission. As a distributed database that can map domain names and IP addresses to each other, it can make it easier for people to access the Internet without having to remember the IP address string that can be directly read by the machine. The domain name is the most important virtual asset of a website, and its role is equivalent to the house number in real life.

What is the role of a domain name?

Registering a domain name has the following three main uses:

1. Building a website. The most common use of registering a domain name is to build a website, which can be used directly to access the website. A good domain name can make the website more labor-saving during the promotion process and is easy for users to remember.

2. Invest to make money. In addition to building websites, many people register domain names for investment, and there are also many people who specialize in domain name investment, called "rice farmers". Because one less domain name is registered, a good domain name has room for appreciation.

3. Brand protection. There are many domain name suffixes at present, but most websites only use one main domain name for promotion. Companies that value their own brands usually register and protect other important domain name suffixes besides com to avoid unnecessary losses after being registered by others.