Recently, at the ICANN Contracting Party Organization (CP) Summit held in Vietnam, .top domain name registry and DN.com, a world-renowned domain name trading platform, officially announced a strategic cooperation. This cooperation aims to integrate the advantageous resources of both parties and inject new vitality into the global domain name market.
What is .top domain name
The .top domain name is a generic top-level domain (gTLD), which was officially opened for registration in 2014. It is operated and managed by globally renowned domain name registries (e.g. Chengdu XIV Digital Technology Co., Ltd., referred to as “XIV Digital”), and belongs to a part of the new generic top-level domain (New gTLD) system.
Main Features
1、Intuitive meaning
The meaning of “top” is “top, top, excellence”, which has positive brand association and is suitable for expressing high-end, high-quality enterprise or personal website, and conveying the positioning of “industry leader”. positioning.
2、Low registration threshold
No need for real-name authentication (some countries / regions may have exceptions, subject to the requirements of the registrar).
Support for personal and business registration, the length limit is generally 1-63 characters, can contain letters, numbers and “-” (but can not start or end with “-”).
3、Price Advantage
Compared with traditional top-level domain names (such as .com, .net), the registration and renewal costs of .top domain names are usually lower, suitable for startups with limited budgets, individual webmasters or for brand protection.
4、Wide range of application scenarios
1. Official website of enterprises: used to display brand image and convey the positioning of “top of the industry” (e.g. company.top).
2. Personal blog/creative platform: to highlight personal characteristics or content professionalism (e.g. designer.top).
3. Brand protection: as a supplement to the main domain name such as .com, to prevent cottage or infringing domain names from diverting traffic.
4. Abundant resources of short domain names: Due to the new suffix, it is easier to register high-quality domain names with short characters (e.g. 3-4 digits).
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