In the era of mobile Internet, where exactly is the way out for domain names?

In the rapid development of the mobile Internet today, APP, small programs, social media and other new traffic entrances continue to emerge, the status of the traditional domain name seems to be weakened. Many entrepreneurs even issued a question: in the era when users are accustomed to scanning code rather than inputting URLs, is there still a value for domain names to exist? This article will discuss the new positioning and development of domain names in the era of mobile Internet.

First, the impact of mobile Internet on the domain name industry

1. User behavior change: data show that more than 80% of users enter the website through search engine or social media, and the proportion of directly input domain name is less than 5%.

2. Diversification of traffic entrances: new types of entrances such as APP, small programs, social media, etc. have shunted the traffic of traditional domain names.

3. The rise of short content: short videos, live broadcasts and other content forms have reduced users' reliance on traditional websites.

Redefinition of domain name value

Despite the challenges, domain names still have irreplaceable value in the mobile Internet era:

1. Brand digital assets:

Quality domain name is still an important intangible asset for enterprises.

Case: Jingdong acquired JD.com for 30 million, and millet acquired mi.com for 22.43 million.

2. Omni-channel unified entrance:

Domain name is a bridge between PC and mobile

Can integrate official website, H5, small program and other multi-channel traffic

3.Trust endorsement role:

Professional domain name enhances user trust

Research shows that the conversion rate of websites using branded domain names increases by 30%.

Third, the innovative way out of the domain name in the era of mobile Internet

1. Brand domain name strategy upgrade:

Layout of core brand domain names + industry domain names

Establish domain name matrix defense system

2. Integration with new types of traffic entrances:

Domain name and small program code combination

Develop PWA progressive web application

3. Blockchain domain name innovation:

The rise of blockchain domain names such as ENS

Decentralized identity authentication application

4. Internationalization Development:

Layout of multilingual internationalized domain names

Domain Name Investment Opportunities in Emerging Markets

5. New Scenario of Digital Marketing:

Advantages of Short Domain Names in Social Media

Creative Domain Name Marketing Cases

Future Outlook

1. Entry value to brand value: domain name will be transformed from traffic entrance to digital brand asset.

2. Technology integration and innovation: combining with new technologies such as blockchain and metaverse to develop new application scenarios.

3. Globalization opportunities: with the popularization of Internet in emerging markets, new growth points will be brought about.

Conclusion:

Mobile Internet is not the end of domain names, but the beginning of new opportunities. In the changing environment, the value of domain name is upgrading from a mere traffic portal to a core digital asset and brand infrastructure of enterprises. Only by actively embracing changes and innovating application scenarios can the domain name industry find a broader space for development in the new Internet era.