Do I have to have a website to buy a domain name? What's the point of buying a domain name?
DomainCn
Many people who buy a domain name will have this question, “I bought a domain name, is it necessary to build a website?” In fact, the use of domain names is much more than building a website. With the rapid development of the Internet, the value of domain names is increasingly prominent, many companies are even willing to spend millions or even hundreds of millions of dollars to acquire quality domain names. So, what is the use of buying a domain name? Today, we will talk in detail.
Buy a domain name right?
Domain name is not only an address on the Internet, but also a digital asset. Quality domain names have the characteristics of value preservation and appreciation, many investors hold domain names for a long time, waiting for appreciation before selling. Therefore, there is no right or wrong way to buy a domain name, the key lies in whether you choose the right domain name, and how to utilize it to create value.
What is the use of buying a domain name?
1. domain name investment - buy low, sell high, earn profits
If you own a short domain name (e.g. 2-letter.com), a pinyin domain name (e.g. tao.com), a branded domain name (e.g. apple.com), or a special numeric domain name (e.g. 520.com), then its market value may be very high.
- How to operate?
- Sell it on domain name trading platforms (e.g. PolyName.com, Sedo, Godaddy Auctions).
- Wait for the terminal (corporate or individual buyer) to acquire it at a high price.
- If the domain name is of high enough quality, it may even be actively inquired by large companies.
Case in point:
- JD.com (Jingdong) cost 30 million dollars to acquire.
- Mi.com (Xiaomi) was acquired for 22.4 million RMB.
- Weibo.com (Weibo) was acquired for 8 million RMB.
Investment Suggestion:
- Focus on short domain names, industry keywords and brand-related domain names.
- Hold for a long time and wait for the right buyer.
2. Build a website - to create a personal brand or business project
If you have the time and interest, you can use the domain name to build your own website, such as:
- Personal blog (record life, technology sharing)
- Corporate website (to enhance brand image)
- E-commerce website (selling products online)
- Self-media site (e.g. photography, food, travel blog)
Notes:
- If you use a domestic server, the domain name must be filed.
- If you no longer use the site, remember to cancel the record, to avoid affecting the subsequent use.
3. domain name parking (Parking) - to earn advertising revenue
If you temporarily do not want to build a website, but the domain name has traffic (such as once popular sites), you can:
- Set up domain name parking (such as Sedo Parking, Bodis).
- When users visit your domain name, display ads, you can get a share of the click.
Suitable for the crowd:
- Have a traffic domain name (e.g. once popular website, misspelled domain name).
- Do not want to build a website, but hope that the domain name to generate revenue.
4. Brand protection - to prevent competitors from snatching
Many big companies will register relevant domain names in bulk to avoid being snatched by malicious people, e.g. Tencent registered qq.com:
- Tencent registered qq.com, weixin.com, tencent.com, etc. Alibaba registered alibaba.com.
- Tencent registered qq.com, weixin.com, tencent.com, etc. Alibaba registered alibaba.com, aliyun.com, tao.com, etc. If you have your own brand, it is recommended that you register it in bulk.
If you have your own brand, it is recommended to register it in advance:
- Brand name .com/.cn/.net
- Brand Pinyin.com
- Industry keywords + brand.com
5. Collecting Value - Rare domain names are like “digital antiques”.
Just like collecting famous paintings and stamps, rare domain names (e.g. 2-letter .com, 3-digit .com) have high collector's value. There are only 676 2-letter .coms in the world, and many of them are already held by large companies, with very little circulation and rising prices.
Case in point:
- FB.com (held by Facebook)
- Z.com (held by Japanese Internet giant GMO)
- X.com (acquired by Musk for the X platform)
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.