What is the relationship between domain names and search engines? What are the benefits of a good domain name for a company?

Many people think that there is no difference between searching for companies through domain names and searching for companies through Baidu. Is this really the case? Below, the editor will give you a detailed introduction to the relationship between domain names and search engines? What are the benefits of a good domain name for companies?

The relationship between domain names and search engines

Searching for companies through domain names means that companies will pay high search engine promotion bidding fees. If the search engine ranking of the website is not in the front, users may need to spend more time to find it, and it is very likely to enter a phishing website, which poses a great security risk.

If a company has a good domain name that is short and easy to remember, users will directly access the company's website by visiting the domain name, which is not only beneficial to the website ranking, but also can increase website traffic. Therefore, when companies choose domain names, they must be consistent with the brand, and it is best to let customers remember it at a glance.

What are the benefits of a good domain name for companies

Internet marketing expert Luo Zhenlin once said: "I can tell whether this company has Internet genes when I see the website domain name." The domain name is not only an intermediary for convenient access to the website, but also the facade of the website. The quality of the domain name is an important criterion for judging whether a company has Internet genes.

After a company takes a domain name, basically as long as the renewal and security work are not wrong, the domain name will be held for a long time. In the future development process, a good domain name is crucial for the establishment of corporate image, marketing and promotion of products and services, brand protection, website traffic, etc.