Why are expired domain names valuable? How to make use of expired domain names?
DomainCn
If you have been thinking about buying a domain name, then you may have looked at expired domains. Expired domains are different from new domains because someone already owned the domain before you. In other words, you can reclaim the domain after it expires. This can be an advantage or a disadvantage, depending on who the owner is.
Whether you want to get ahead of the SEO game or have found the perfect domain name that you want to build your own website on, you will find value in some expired domains.
1. Why are expired domains valuable?
Expired domains are not valuable in themselves. However, they are valuable in the following situations: they have a high-quality link profile, are not spammy, and have a certain degree of relevance to your existing website or new project. The biggest challenge you will face when looking for expired domains is to find a domain that meets the above three criteria.
For example, if you find a relevant expired domain with a strong link profile, but it is being used for spam, then using this domain will only hinder you.
However, if you really like the domain and want to create a new brand from scratch, then you can buy an expired domain without a strong link profile.
2. How to take advantage of expired domains?
Buying expired domains is usually done for SEO purposes, but they can also be used to create brand new websites.
1. Create your own website
If you are building your own website with the goal of ranking it in search engines, then you are probably familiar with the Google Sandbox, or at least have heard of it. Essentially, Google will not rank your website until you have enough authority and trust. However, you can skip this process and build your new website on a domain that already has trust and authority through search engine traffic.
This method is not perfect and there are no guarantees. But it is usually very effective in helping you avoid the Sandbox.
2. Redirect expired domains to your website
If you have found a relevant, high-quality domain, then you can redirect this domain to your website. The benefit of doing this is that it improves the authority of your website, so that you are more likely to rank highly in search engines. The key to this strategy depends on the type of redirect you are using, which is a 301 redirect, and the link profile of the website you are redirecting. If you want to strengthen your SEO efforts, this can be an effective method.
3. Get links by buying source code
Have you found an expired domain that is related to your existing website? If so, you can buy the domain and use it to get links from it. Of course, this only works if the expired domain has a strong link profile. With this method, you will reach out to the webmasters of each expired website that has links pointing to it. Let them know that their links are pointing to expired resources and see if their links are willing to point to your website. Not everyone will agree, but you should be able to find some high-quality links.
4. Reselling domains
Reselling domains is the process of buying domains and reselling them for profit. You can buy and resell ordinary domains, or entire websites. The key to this strategy is to find a domain or website that is not living up to its potential. Let's say a domain hunter finds an expired website that gets traffic but is not fully monetized. You can buy it, improve it, and then sell it again.
You can also buy domains because they have good branding potential. For example, sites like Brand Bucket have a large number of premium domains that are often sold at high prices due to their branding potential. Generally speaking, domain names like these are catchy, short, simple, and can be used effectively by startups and new businesses.
5. Build a PBN (Private Blog Network)
Private blog networks are still popular in SEO. We don't support creating your own PBN because it is a very risky way to rank your website, but it is still a common practice. Essentially, the process of building a PBN is that you purchase expired domain names that have legitimate authority. You then create content for these sites and point them to your main site using links that you control.
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.