Domain names are equivalent to addresses in real life and are also identifiers of identity. Chinese domain names are Chinese domain names. From the birth of the Internet to not long ago, it was the era of English domain names, but Chinese people still have their own input habits after all. In the past, most search sites were visited directly or searched in the search box, and the latter also needed to visit Baidu to enter the corporate website.
1. Easy to remember. Chinese people are basically accustomed to Chinese, and the name of the enterprise or brand can be used as the prefix of the domain name, which is easier to remember than various letter combinations or double spellings.
2. Easy to spread. Many Chinese people, including the author, are often inaccurate when reading English letters, such as m and n, j and g. The pronunciation is incorrect, so if the English domain name is inevitably confused in oral transmission, the pronunciation of the Chinese domain name is easier to distinguish.
3. If possible, I believe that more people will be willing to enter Chinese directly in the address bar to reach the website, because of the Chinese habit of surfing the Internet, directly entering the domain name in the address bar to enter the website is a great help to the Chinese. In addition, although many people have not started to use it. But many people's machines have Chinese Internet access plug-ins or universal websites (plug-ins are small software), and these machines also support entering Chinese access websites directly in the address bar.
4. It is convenient and time-saving. Many users don't remember that the corporate website is obtained through the search engine input box. In comparison, this saves a step.
5. Compared with English domain names, the vast and profound Chinese domain name resources are obviously rich.
6. The brand protection of the enterprise can prevent others from maliciously grabbing it.
7. Register a simplified Chinese domain name and automatically get a traditional Chinese one.
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