What do companies buy when they buy domain names? Why do companies spend a lot of money to buy domain names?
DomainCn
When an enterprise purchases a domain name, it actually purchases the right to use the domain name, and obtains the exclusive right to use the domain name on the Internet through the registrar, including basic functions such as domain name resolution.
1. What does an enterprise buy when it purchases a domain name?
As we all know, domain names are the doorplates of enterprises in the Internet era, and domain names are the bridges for users to access websites. When an enterprise purchases a domain name, it purchases traffic and users.
At the same time, when you purchase a domain name, you purchase the right to use the domain name. When you successfully register, the domain name is yours. The information about your registered domain name is recorded in the database of the domain name management agency, which also indicates that the domain name is owned by you.
This is just like buying a house. The property right is 70 years, the right to use the house belongs to the buyer, but the owner is the country, and the property right can continue to be used after renewal.
2. Why do enterprises spend a lot of money to buy domain names?
Because having a good domain name can not only facilitate user memory and input, but also improve the user experience.
If the domain name of a company's website is very complicated, most users can't remember it, and vice versa, so when our customer base is relatively large, the difference in domain name value will be very obvious.
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