What should I pay attention to when buying a second-hand domain name?

In the Internet era, the purchase of domain names has become a focus of many people, and the purchase of second-hand domain names has also become a matter of curiosity for many friends.

1. Domain name

If you want to have a good brand effect, the domain name is very important. Short domain names that are closely related to the brand theme and easy to remember are the first choice, and try to avoid domain names that are too difficult to pronounce and difficult for others to remember. But usually, good domain names have been chosen by people, and the remaining domain names with uncommon suffixes are rarely purchased because they perform poorly in search engines. Here, it is recommended that you can use the combination of pinyin + initials to name, which will highlight the function of the website while shortening the length of the domain name for easy memory.

2. Domain name age

Domain names have age like people. The older the domain name, the more popular it is, because search engines believe that the longer the domain name has existed, the more experience the webmaster has in managing the website under the domain name, so they will give more trust. Compared with new domain names, old domain names have a short review period or no review period, are easy to be included, and have better rankings.

3. PR value

Everyone knows that the value of a website with PR7 or above cannot be measured simply by money. A high-quality PR domain name can ensure that your website has more inherent advantages in future operations, whether in link exchange or inclusion, so we should also refer to the PR value when purchasing an old domain name.

4. Traffic

Second-hand domain names are generally websites that have been established and have a small amount of traffic, but may not generate income. Such domain names are also a good choice. Because taking over such domain names can convert the original traffic into your own users or increase more initial popularity, it is also beneficial for website promotion.

5. Use cached pages to judge the quality of domain names

Usually, the number and update frequency of cached pages can reflect the degree of trust of search engines in websites. More caches can prove that the search engine indexes more pages, so the quality of the domain name is also better. Before purchasing an old domain name, you can pay attention to the performance of the cached pages of the domain name as one of the bases for domain name evaluation.