During SEO optimization, you often encounter the situation of building a new website. Once built, the challenge is changing the domain name to point to the new website. How does domain redirection affect SEO?
Domain redirection is similar to redirecting a webpage to another website, but it redirects the domain name itself to the website without using HTML or scripts. When a domain is set to redirect to another website, the domain address will not remain in the browser's URL bar; the bar will display the URL of the new page. If you wish to retain the URL in the bar, you will need to use a stealth redirect.
Domain redirection only affects the domain name itself. If you wish to set up email redirection, you will need to set it up separately.
Generally speaking, after setting up the redirection, the authority of the old domain will be transferred to the new one. However, the transfer period will vary depending on the trust level of different websites.
However, free domain redirection inevitably involves a loss of authority or the generation of error pages during the redirection process, which can lead to a decrease in the overall authority of the website.
Any redirection, including free domain redirection, will take time and may cause weight loss. This is especially true for redirects involving multiple domains, where the time and weight loss increase accordingly. Therefore, it is not recommended to use multiple domain redirection unless absolutely necessary.
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