The emergence of new top-level domains (TLDs) presents enormous opportunities, especially for startups looking to quickly gain attention with interesting TLDs like .mobile and .app. But how do TLDs actually work? Few people know.
Beyond their initial appeal, these new domains are creating numerous new opportunities. For example, health food businesses can register .diet, and fitness equipment businesses can register .fitness. These new domains are being aggressively registered. If you own a pet store, you'd better grab a .dog or .cat domain extension now.
The internet is changing, and if you don't act now, the opportunity will slip away. Over the past few years, we've seen the importance of hashtags. New domain extensions are expected to follow a similar trajectory.
NetNames, the UK-based domain name management organization, has just released a white paper stating that by 2020, these generic top-level domains will segment internet users into diverse "interest communities," with sports enthusiasts browsing sites ending in .sports and travel enthusiasts browsing sites ending in .holiday. These domains will also impact how people use their browsers, as they're significantly easier to remember. A NetNames survey shows that 59% of internet users prefer more memorable domains to help them find the content they're interested in.
Furthermore, these new domains will be more user-friendly for users in non-English-speaking countries. For example, existing domains like .in (India), .cn (China), and .jp (Japan) can sometimes be confusing. With the introduction of new generic top-level domains, webpages from these countries will be more memorable, such as .beijing, .shanghai, and .guangzhou.
Indian entrepreneurs will also have the opportunity to register .desi (desi is how Indians refer to themselves in the United States). However, with only approximately 500 new domains currently available, Indian entrepreneurs can only register city-named domains, at least for now. However, this will be enough to attract local users.
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