How do companies generally choose domain names? What are the tips and examples for choosing a domain name?
DomainCn
Every time I see those "weird" domain names, I get a burning sensation. Yes, choosing a brand name isn't easy these days, but don't give up on yourself. In the US alone, over 300,000 new brands are registered each year, building on millions of registered brands and trademarks. What makes it difficult for these brands to germinate and establish themselves is the dwindling number of domain names available to them.
Overseas, some branding agencies partner with domain brokers to create more opportunities for these newly created brands, selecting and acquiring high-quality domain names and securing a niche for them. This model seems less common in China. Most startups are typically self-reliant, using their imagination and creativity to choose their brands, and some may even find it "handy."
What domain name should a business apply for?
Based on the characteristics of brand name selection, brand domain name strategies can be divided into three categories: descriptive, suggestive, and creative. For domain extensions, we recommend .com, .cn, and .net, as well as other top-level domains and country-specific domains that align with brand meaning, such as .ai, which is particularly useful for the artificial intelligence industry.
Each category has its strategic role when building a brand. Each category has specific advantages and can be applied to brand creation. In one case, an industry leader might employ a descriptive branding strategy, while a competing startup might seek to break through a monopoly and gain a foothold using a swift or creative branding strategy. Alternatively, this approach might be necessary when a competitor has acquired and used a high-quality domain name or trademark.
Category 1: Descriptive Brand Domains
The domain name and brand name directly describe the company's business.
Examples include: Wholefood (food), BigData (big data), FreeConferenceCall (teleconferencing, etc.).
In China, examples include: car rental, worker recruitment, and recruitment.
Category 2: Brand-Recommending Domain Names
Indirectly reference the company's brand and business while also inspiring some imagination.
Examples include: neat (provides simple cost management solutions, neat:linely), mint (manages funds, bills, tracks credit scores, mint:peppermint), twitter (Twitter, international microblog, twitter:twitter), crosst (complete storage service, crosst:crosst).
In China, examples include: Taobao (Taobao > shopping website), Baidu (Baidu > search engine), ele (ele.me > food delivery platform), Haimi (honey > overseas friends > Haitao platform).
Category 3: Creative Brand Domain Names
Create new terms or use phrases unrelated to the company's industry or products.
Examples include: Apple, Samsung. In China, examples include: Tmall, Koala, Huagao TV, t.tt (hammer phone, etc.
In any case, the most important thing for a business to apply for a domain name is that it's visible and memorable to potential customers! How do you choose a domain name? There's a common practice! Some routines aren't necessarily complete, but one approach shouldn't be followed for another. Don't get carried away or act arbitrarily! It's possible to build a good brand with a little bit of wild driving, but do you really have the confidence and ability?
Domaincn.com Committed to providing fair and transparent reports. This article aims to provide accurate and timely information, but should not be construed as financial or investment advice. Due to the rapidly changing market conditions, we recommend that you verify the information yourself and consult a professional before making any decisions based on this information.