How to buy a domain name? What is the difference between buying an old domain name and a new domain name?

With the surge in the number of websites on the internet, domain name resources are also decreasing, especially for the most popular .com domains. New resources are becoming increasingly scarce, and sometimes we have to choose old domains to build websites. What are the different effects of purchasing old and new domains on a website? We must compare old and new domains.

How do I purchase a domain name? What is the difference between purchasing an old domain and a new domain?

When using a new domain for the first time, search engines typically have an observation period. If the website's external growth is abnormal or there are problems with content updates during this observation period, search engines may consider the website to be spam. In severe cases, this can lead to a K-site, known as the Sable effect. In contrast, building a website with an old domain name doesn't present this problem. As long as the external link growth is normal, it's generally not suspected of spam, which is an advantage of old domain names.

On the other hand, the old domain name inherits the authority of the original website. The authority accumulated by the old domain name doesn't completely disappear due to the suspension of the website, but it will gradually decrease. If you use the old domain name to build a website at this time, some of the authority will be inherited, which is very beneficial to the new website. The previous links will not be completely lost, and some can be restored, which is equivalent to starting from the starting line and getting ahead of other new websites.

Of course, a new domain name also has its own advantages, as it's unused and has no traces of the previous website; everything starts from scratch. Therefore, if you choose an old domain name, you must pay special attention to its previous development history and domain inclusion. If you have been K or have been demoted in the past, the old domain name will not benefit your website, so it is best to buy a new domain name.