Are old domain names good? Analysis of the pros and cons of buying old domain names

Often, when purchasing a domain name, we face a choice: is it better to buy an old domain or a new one? Today, we'll analyze the pros and cons of buying an old domain!

Old domains have some advantages over new ones, but these advantages are not absolute. Not all old domains have higher authority than new ones. Some old domains have high authority, some have low authority, and some have even been demoted. If you use an old domain with a demoted authority, it's better to use a new one. Demoted domains are difficult to restore, especially if they've been used for illegal websites.

Old domains in related industries have higher authority. If a domain previously served as a website with a certain amount of traffic and authority, using it for a related industry will inherit the authority and leverage the authority of the old domain. If you use the domain for an unrelated industry, the authority will be slightly reduced. The more unrelated the industry, the lower the authority. This is similar to changing keywords on a website: unreasonable changes will result in a demotion.

The authority of an old domain name that's no longer in use will diminish. The longer it sits, the lower its authority becomes, until it loses all authority. The reason is simple: if a domain name is used consistently and maintained and updated regularly, its authority will continue to grow. If it's no longer in use for some reason, its authority will also gradually decline over time.

Old domain names must have value to be worth using. Some old domains have decent authority, but their length may not be suitable for website development. Choosing a domain name involves many factors, not just authority. Some new domains may not have authority, but they are shorter and have higher brand recognition, making them more valuable than old domains. Don't be overly obsessed with old domain names; they're not a panacea.

Using old domain names carries certain risks. If you're considering using an old domain name, proceed with caution. Reusing an old domain with a shady history can affect your website's inclusion, or even prevent it from being indexed. Domain name transactions also carry certain risks. We recommend using a reputable platform with guarantees. Safety is paramount. A website may hold the dreams of a business, so every detail needs to be carefully considered.

Overall, purchasing an old domain name is still recommended, but it depends on how you use it. Improper use can backfire.